Other Locations : UNITED STATES-NJ-Jersey City, UNITED STATES-NC-Charlotte
Organization : Equitable
Schedule : Full-time
At Equitable, our power is in our people.
We're individuals from different cultures and backgrounds. Those differences make us stronger as a team and a force for good in our communities. Here, you'll work with dynamic individuals, build your skills, and unleash new ways of working and thinking. Are you ready to join an organization that will help unlock your potential?
The Email Marketing Lead Associate will be responsible for end-to-end management of Equitable's email marketing campaigns. This role will work with brand, marketing, agency, data and digital partners to create and execute email campaigns that drive results. The ideal candidate will have deep subject matter expertise in a variety of email platforms and tools, coupled with knowledge of best practices to increase awareness, engagement and conversion.
Responsibilities include but not limited to:
Manage entire build process for campaigns within campaign management solution; including workflow setup, delivery build, audience selection, proofing, edits and scheduling
Build email campaigns according to specifications: verifying copy, images, layout, links, and dynamic content
Be part of decision making around marketing program timing, content, audiences and overall program prioritization, including testing strategies
Identify and troubleshoot issues related to HTML templates, segmentation, delivery, etc.
Propose ways to improve communications processes to drive efficiencies
Collaborate with cross-business email teams to optimize organization wide communications and capabilities
Stay current on email marketing best practices and share learnings and insights regularly with the broader marketing team
Produce and deliver campaigns according to production schedules
Ensure CAN-SPAM compliance
Business Analytics: Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to predict trends and providing forecasts that drive business decisions and business planning.
Data Gathering and Reporting: Knowledge of tools, techniques and processes for gathering and reporting data; ability to practice them in a particular department or division of a company.
Data Integrity: Knowledge of objectives, terminologies, and approaches of data integrity; ability to ensure the accuracy and consistency of data in various business environments.
Document Management: Knowledge of document management; ability to categorize, integrate, update, document and distribute business information in a secure, effective way.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Internal Controls: Knowledge of concept, methods, and processes of internal control; ability to create, implement, evaluate and enhance processes in internal controls.
Knowledge of Organization: Knowledge of the organization's vision, structure, culture, philosophy, operating principles, values, and code of ethics; ability to understand the value of aligning capabilities with business goals to support optimal performance.
Managing Multiple Priorities: Knowledge of effective self-management practices; ability to manage multiple concurrent objectives, projects, groups, or activities, making effective judgments as to prioritizing and time allocation.
Process Mapping/Flowcharting: Knowledge of the concepts of process mapping; ability to carry out the documentation of current and proposed manufacturing processes to identify and make improvements.
Project Administration: Knowledge of project administration best practices and ability to use organizational strategies, practices and tools for administering projects.
Diversity, Equity and Inclusion: Demonstrates a commitment to Diversity, Equity and Inclusion by treating everyone with respect and dignity, ensuring all voices are heard and advocating for change.
Additional Qualifications: 1-3 years of experience creating and executing campaigns using an industry leading campaign management tool. HTML and CSS proficiency required (experience with Adobe Campaign and Saleforce Marketing Cloud is a plus). Experience with programming languages such as JAVA, C++, SAS, SQL preferred. Solid understanding of CAN-SPAM compliance and email best practices.
Role is based in Manhattan,NY. This role can be remote or hybird
At Equitable, we're a team of over ten thousand strong; committed to helping our clients secure their financial well-being so that they can pursue long and fulfilling lives.
We turn challenges into opportunities by thinking, working, and leading differently - where everyone is a leader. We encourage every employee to leverage their unique talents to become a force for good at Equitable and in their local communities.
We are continuously investing in our people by offering growth, internal mobility, comprehensive compensation and benefits to support overall well-being, flexibility, and a culture of collaboration and teamwork.
We are looking for talented, dedicated, purposeful people who want to make an impact. Join Equitable and pursue a career with purpose.
Equitable is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.
NOTE: Equitable participates in the E-Verify program.
If reasonable accommodation is needed to participate in the job application or interview process or to perform the essential job functions of this position, please contact Human Resources at (212) 314-2211 or email us at [email protected] .