DIGITAL MARKETING SPECIALIST, Wheelock College of Education and Human Development
Location: BOSTON, Massachusetts
Internal Number: 1056
The full-time Digital Marketing & Communications Specialist at Boston University Wheelock College of Education & Human Development develops and implements comprehensive and strategic digital marketing and communications plans in collaboration with the Director of Marketing & Communications. The Digital Marketing & Communications Specialist will develop a solid understanding of BU Wheelock's graduate degree offerings and recruitment objectives and will help ensure that the marketing efforts surrounding the graduate programs align with BU Wheelock's brand and recruitment strategy.
BU Wheelock College of Education & Human Development is dedicated to transforming the systems that impact learning and human development for a thriving, sustainable, and just future in Boston and beyond. At BU Wheelock, we believe that cultural and social diversity of our faculty, staff and students is vitally important to the distinction and excellence of our research and academic programs. To that end, we are especially eager to have join our community a colleague who supports our institutional commitment to ensuring BU Wheelock is inclusive, equitable, diverse, and a place where all constituents can thrive.
Bachelor's degree in Communications, Marketing, or Design, with three to five years related work experience needed. This role requires proven success as a digital marketer, with experience using social media and digital advertising platforms. Must have ability to write, edit, and produce compelling print and web content, and strong project management skills with ability to create project schedules, track deadlines, and collaborate across teams. Requires hands-on graphic design experience using Adobe Creative Cloud (InDesign, Photoshop, and Illustrator), and working knowledge of SEO, CRM, and online marketing best practices, including Google Analytics & AdWords campaign management tools. Photography and/or videography skills highly preferred.
This position is eligible for Boston University's generous benefits package including health, dental, life insurance, tuition remission, paid time off, and so much more!
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.
Boston University is no small operation. With over 33,000 undergraduate and graduate students from more than 140 countries, 10,000 faculty and staff, 16 schools and colleges, and 250 fields of study, our two campuses are always humming.