The Marketing Director - Japan serves as a member of Leadership Team in Japan, providing strategic leadership.
Reporting to the General Manager, Japan and working closely with the Japan and Area Senior Management, this role is responsible for any and all marketing activations for the continuous glucose monitoring category.
This role leads a team based in Japan and covers cross-functional marketing competencies including HCP, digital, consumer and customer relationship management and marketing analytics for Japan.
In 2021, Diabetes Care will launch its digital health tools in Japan so this is an exciting time to join Abbott.
Lead the Japan marketing strategy, positioning, content and activation for relevant audiences in the healthcare professional and consumer sectors supporting both reimbursed and cash pay opportunities.
Drive marketing strategic and tactical planning, execution and implementation across all HCP, Digital, and Consumer marketing channels in Japan.
Develop strategic brand planning, market research synthesis and insights generation and marketing analytics.
Design clinical and consumer messaging and implement across the path with a focus on new patient acquisition, utilization and retention.
Partner with other functions to deliver improvements in the customer value proposition such as Sales, Partnerships and Medical.
Lead development of marketing insights/slides for annual planning, business reviews and LBE.
Marketing execution with flair and innovation: ensure that FreeStyle brand achieves high share of voice and that there is a strong link between sales results and branding efforts.
Measure & assess: ensure marketing campaigns/executions are data-driven and based on insights. Ensure KPI dashboards are set to track performance of key marketing campaigns with meaningful business metrics.
As a member of the Leadership Team, plan and drive achievements of company vision and objectives as well as divisional mission and strategies.
Motivate and support the skill, competency and career development for the marketing team.
Bachelor of Arts/Science in business or science/engineering required; MBA preferred
Ten or more years' experience preferably in the pharmaceutical and/or medical device industry in commercial role: experience in sales preferred
High-energy and assertive. Possesses a high degree of self-confidence and intellectual curiosity, exhibits a bias for action, demonstrates good executive presence, and has a high degree of commitment to meeting deadlines and objectives
Outstanding strategic planning and analytical skills - proven ability to identify/define business questions and issues, synthesize information from multiple sources, conduct analysis, formulate actionable recommendations and confidently recommend a point-of-view to senior management
Innovative and creative - demonstrated ability to leverage consumer insights to identify and evaluate creative ideas, focusing on those that will create sustainable competitive advantage
Exceptional oral and written communication skills both in Japanese and English, with the ability to build strong, collaborative working relationships with all levels of management, the sales force and customers with a high-level of self-awareness
Strong project management skills, with proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment while maintaining strong attention to detail and quick recall
Excellent knowledge of ROI and P&L
Advanced knowledge of and experience using Microsoft PowerPoint and Excel
Interpersonal and leadership skills (setting expectations, coaching, feedback, etc.)
HCP Marketing Managers
Digital Marketing Manager
Consumer Marketing Manager
Manage the operational budget effectively with approvals from GM
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.