Visit Kitsap is looking for an energetic destination marketing professional to collaborate with the Director and Visit Kitsap Board to increase awareness of the Kitsap Peninsula and Kitsap County through various marketing strategies and programs. We are seeking a seasoned marketing professional with the desire to help continue building the Visit Kitsap brand “in-house”.
Candidates for this position will have previously served in a marketing management role with a destination marketing organization and will collaborate with the Director to research, implement and assess marketing strategies and help facilitate ongoing improvements as well as contribute to organizational strategy.
The ideal candidate will have at least 5-7 years of experience with an emphasis in a marketing role and a desire to live, work and thrive on the Kitsap Peninsula in the State of Washington. Visit Kitsap is a steward of the Kitsap Peninsula Water Trails and a partner in the Maritime Heritage Area in the State of Washington. This is a full-time, exempt position.
Visit Kitsap collaborates with local communities, industry associations, public facilities, tribes, government agencies and private businesses both to market Kitsap to travelers to support the development of new travel opportunities while emphasizing stewardship and natural resources. We want to position Kitsap as an emerging destination for soft adventure featuring idyllic, waterfront communities and attractions identifying with Kitsap’s indigenous, maritime and military heritage.
SKILLSET, EXPERIENCE AND RESPONSIBILITIES
Manage Visit Kitsap online platforms, which may include research, writing, and editing communication materials for websites, social media platforms, e-mail newsletters, press releases, and video scripts
Managing, monitoring, and responding to community and user feedback across social platforms
Lead a social media strategy that shares our story with a goal to grow and expand our online community.
Assist in maintaining and developing content across our media channel including social media and scheduling social media posts
Implement and maintain internal digital editorial calendar, including social media posts, blogs, webinars and podcasts.
Develop new and original content
Assist in maintaining the Visit Kitsap websites including Kitsap Peninsula Water Trails
Develop and manage digital lead generation activities. Use data to evaluate and inform strategy
Maintain and strategically evolve Constant Contact or other email marketing
Develop quarterly reporting with Director and provide progress on KPIs.
Produce design and editorial for programmatic program messaging, sales tools, presentations, advertising, annual reports, newsletters and more
Attend industry-specific conferences as a representative of Visit Kitsap
Presence at trade shows and events, booth and collateral design
Assist with attracting and coordinating fam tours
MEDIA AND PR
Build relationships with networks, partners and editors that can be leveraged to attract new clients
Develop press materials including press releases, media alerts and press kits when needed.
Assist Director with internal public relations messaging maintaining and assist with reporting for communities and cities and board to inform progress on KPIs
Monitor media and build travel and journalist database
Other duties as assigned including assisting Director with office administrative functions as time permits.
This is a full-time, exempt position. Visit Kitsap is an Equal Opportunity Employer. Must adhere to Washington State mandates for COVID protocols and vaccination or proof of exemption.
Salary range $70-80K DOE with stipend provided to assist with relocation and other costs and benefits associated. Visit our websites at Visitkitsap.com and kitsappeninsulawatertrails.com for more information on the Kitsap Peninsula. Forward letter of interest and qualifications to [email protected] by November 15, 2021. Start date anticipated to be January 2022.
Desire to help advance Kitsap as an emerging travel destination
Working knowledge of marketing communications & media/public relations
Experience with social media/multimedia platforms
Graphic design, creative production and execution experience
Thrive in a fast-moving and office-based environment; currently no direct reports
Flexibility in scheduling as position requires county-wide travel and on-site attendance at events throughout the County and Kitsap Peninsula
DMO and public relations experience highly desired; familiarity with State of Washington, Puget Sound region and Pacific Northwest highly desirable but not required
Photography skills (drone) helpful but not required; willingness to seek certifications and additional training provided if budget permits
Experience with Adobe Design Suite or other design software (Adobe Illustrator, InDesign, Canva) is required
Advanced skills in social media and web expertise (Wordpress, SEO, Google Analytics, location-based data, media monitoring)
Flexibility to travel for meetings and events both within the Kitsap Peninsula, domestically and internationally as budget and schedule permit
Visit Kitsap Peninsula "VKP" is the official destination marketing organization for Kitsap County in the State of Washington. Incorporated in 1983, VKP is funded primarily by Kitsap County lodging tax as well as lodging tax and contributions from the cities of Poulsbo, Port Orchard, Bainbridge Island and Bremerton as well as grants from the Suquamish Tribe and the Port Gamble S'Klallum Tribe, the Port of Bremerton and the Kitsap Public Facilities District. Currently we have nine-member board of directors and one staff.