This highly visible role will work with internal and external partners to create and deliver multi-channel marketing programs that support the association’s brand and business objectives. In this role, the Manager will develop, implement, track and optimize marketing campaigns for various customer segments that increase awareness, penetration and market positioning.
The Marketing Manager must be familiar with developing traditional and digital customer facing marketing plans, have experience writing effective marketing copy, and the ability to manage budgets. He/she must have excellent communication and project management skills.
Desired Skills & Expertise
Experience developing multi-channel marketing plans, campaigns and content from strategy to execution and evaluation.
Demonstrated ability to create marketing programs that increase revenue and generate customer acquisition, conversion and retention.
Critical thinker with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate.
Strong copywriting skills.
Strong analytical skills and data-driven thinking.
Knowledge of web analytics tools a plus (e.g. Google Analytics).
Proven ability to work both independently and as part of a cross-functional team.
Create and execute customer centric, insights-based marketing campaigns that convey ASCP’s value, capabilities and market differentiation.
Manage all marketing activities for a wide variety of product areas and business initiatives.
Evaluate campaign results and use data-driven decision-making to modify and optimize future strategies.
Collaborate with product managers and subject matter experts across the association to ensure customer segments, products and services are presented accurately and consistently while being compelling and engaging.
Analyze market trends and competitive landscape in order to recommend changes to marketing strategies.
Prepare and adhere to marketing budgets for all product areas covered.
Work Experience: Minimum of 5 years in marketing-specific roles
Education Background: Bachelor’s Degree in marketing, communications, business or related field
Special Training/Skills: Digital marketing experience/knowledge is required to be considered for this role
Physical Abilities: Must be able to travel to occasional meetings (approximately twice a year); some light lifting may be required in setting up marketing booth for tradeshows.
Equal Opportunity Employer: /Individuals with Disabilities/Protected Veteran
Our society offers a generous salary and benefits package, including comprehensive medical, dental & vision plans and various other voluntary benefit plans. Competitive paid leave & flexible work/life programs. We have an excellent employer-paid annuity plan, and much more.
Our organization provides certifications, continuing education, publications, legislative advocacy and valuable memberships for pathologists and medical laboratory professionals.
Our staff mission is to be of service to our members, the public, and our colleagues. We do this by working with our core values: collaboration, ethics, innovation and respect.
We encourage you to learn more about the ASCP at our website - http://www.ascp.org