GPS Strategy and Analytics Marketing Manager âGovernment & Public Services
Location: Phoenix, Arizona
Internal Number: 15697896
GPS Strategy and Analytics Marketing Manager -Government & Public Services
Location - Flexible
Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet our business and client needs?
The ideal candidate will be an experienced marketing professional - with a strong desire to grow in industry knowledge and professional services marketing- with an ability to work collaboratively with individuals at all levels of a matrix organization.
Work you'll do
The GPS Strategy and Analytics Marketing Manager will support the Government and Public Services (GPS) consulting business, with emphasis on Strategy and Analytics (S&A) offering portfolio campaigns and the Deloitte AI Institute for Government (DAIIG). This professional will work closely with the GPS Marketing Leader and the S&A and DAIIG business leaders to differentiate the Deloitte brand, drive Deloitte's business priorities forward, innovate new marketing and communications solutions, and deliver distinct client experiences. Specific areas of focus include:
Marketing & Communications Fundamentals: Experienced understanding of marketing and communications practices and technology to drive business goals
Project Management and Campaign Activation: Lead in the development, maintenance, and execution of integrated marketing campaigns spanning events, digital channels, social media, email marketing, and video/written content
Writing: Comfort with drafting different types of content spanning POVs, client success stories, video scripts/story boards
Thoughtware Execution and Commercialization: Design facilitation, editing, internal and external announcements, web postings, etc.
Content Development: Develop and edit content and collateral material and refreshing website content for consistent messaging and clear voice
Social Media: Creation and implementation of full social media plans for campaigns
Digital Marketing: Experience in digital marketing concepts spanning SEO, website development and design concepts
Event Management: Includes strategy, planning logistics, invitations, registration, conference materials and on-site assistance to create an experience
Impact Reporting: Gathers ROI data and inputs data into standard reports, focusing on data accuracy, storytelling, outcomes, etc.
Budget Management: Plan and manage marketing budgets for campaigns
Business Advisor: Serve as strategic marketing advisor to key stakeholders within areas of responsibility - assist with articulation of value propositions, develop marketing objectives in support of key priorities
Experience working within the government professional services market a plus
Experience in products marketing a plus
Experience in a professional services marketing organization
Experience marketing technical services and issues spanning AI, robotic process automation and cognitive
Strong executive presence, professional client service manner, demonstrated ability to take initiative, confident
Advanced communication skills - across variety of stakeholder groups - with ability to pivot
Strong persuasive skills; able to gain consensus through influence
Strong negotiation and problem-solving skills; flexibility and adaptability
Detail-oriented with excellent follow-through skills
Innovative thinker who brings new ideas to the discussion
Strong team player with the ability to work in a matrixed organization with a virtual team
Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
Proficiency in MS Office Products including Word, Excel and PowerPoint
Bachelor's degree required (Business, Marketing or Communications preferred)
10+ years of experience
Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Deloitte is led by a purpose: to make an impact that matters. This purpose... defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to.