FIA seeks a Senior Marketing Coordinator to help drive its marketing initiatives and help evolve the FIA brand experience. FIA is a global trade association focused on the cleared derivatives markets with offices in Brussels, London, Singapore and Washington, DC. The Senior Marketing Coordinator will work cross-departmentally within the MCMS (Marketing, Conferences, Member Services & Sales) Division as well as interfacing and collaborating with various departments and offices. This position will coordinate key outbound marketing campaigns and ensure the established marketing and communication strategies are fulfilled and deadlines are met.
Manages webinar marketing for 20+ webinars annually including developing marketing plans, overseeing the development of marketing collateral and analyzing and reporting on results
Manages digital advertising operations on FIA.org and in select FIA newsletters, including setting up and scheduling advertisements and providing performance statistics to the Business Development team
Executes marketing plans for major conferences, events, products and services by creating, editing and scheduling digital marketing campaigns
Supports the development of all marketing materials (print and digital) by sharing ideas, drafting content and proofing materials
Develops messaging for digital marketing campaigns, focused on email and social media and optimized to drive conversions
Upholds FIA’s brand guidelines across channels and partners and helps increase brand effectiveness
Analyzes & presents quarterly email and social media statistics for marketing campaigns
Manages the email marketing platform, provides training on features and functionality and helps maintain the vendor relationship
Builds, tests and manages the event app for each major conference
Supports the Communications team with member communications and creating and scheduling content across FIA’s social media platforms.
Creates and updates content on FIA.org
Supports SVP of Global Brand Management by setting up internal division-level meetings, completing expense reports, travel arrangements and other duties as assigned.
Oversees the Division level procurement card, tracks expenses and reports on spending
Assists Member Services department with set up and maintenance of distribution lists within AMS system and Email platform
Partners with other departments to enhance existing products or services
Maintains familiarity with marketing and communication trends and suggest improvements and new ideas in response to them
Provides hands-on, on-site support at major conference and events
Bachelor’s degree from an accredited four-year institution with a concentration in marketing, communications, English, journalism, advertising or related are of concentration.
3-5 years of professional experience focused on marketing and/or communications
Knowledge of digital marketing trends
Ability to articulate and manage projects
Ability and willingness to support other teams as needed
Excellent written and verbal communication skills and attention to detail
Experience using an email platform, such as Adestra, MailChimp, Informz or Marketo
Experience with creating and managing content in CMS (Drupal preferred) and/or basic knowledge of HTML
Knowledge of social media platforms and some knowledge of social media management tools
Ability to multi-task; must be able to manage multiple tasks and deadlines accurately and simultaneously in a fast-paced environment
Experience using an AMS (such as Aptify) is a plus
FIA is the leading global trade organization for the futures, options and centrally cleared derivatives markets, with offices in Brussels, London, Singapore and Washington, D.C. Our membership includes clearing firms, exchanges, clearinghouses, trading firms and commodities specialists from about 50 countries as well as technology vendors, law firms and other professional service providers.