Reynolds is one of the largest community colleges in Virginia and serves Virginiaâ™s capital city and five nearby counties. Annually, our four campus sites serve approximately 13,000 credit students and provide training for 7,400 students through the Community College Workforce Alliance. Reynolds is committed to hiring and retaining a racially diverse, culturally competent staff at all levels of the organization who reflect the demographics of our students. We also believe in providing an ongoing investment in our faculty and staff to deepen their skills and competencies to serve the full range of our student population.
Reporting directly to the Director of Marketing, the Assistant Director of Marketing supports the development and implementation of the Reynoldsâ™ marketing plan, with primary focus on graphic design and communications that are consistent with the Reynolds brand. The assistant director is deeply engaged with all marketing activities including brand management, publication development and production, graphic design/creative services, advertising planning, and website strategy. This position works closely with a team that shares all information in such a way as to standardize messages, modify workloads, and optimize the distribution of information to target markets. Telework options available.
Considerable working knowledge of marketing and sales principles, publications management, website development, and advertising principles. Considerable knowledge of and advanced skill in graphic design and art direction. Working knowledge of writing for the web and other new media. Demonstrated ability to manage multiple print communication efforts including college catalog, brochures, and other mass communications projects. Demonstrated ability to research and analyze market data and write high-quality communications. Demonstrated ability to utilize effective editing skills, proofreading procedures, spelling, grammar, and punctuation practices. Demonstrated ability to direct the work of others including vendors and freelance graphic designers. Demonstrated ability to guide and train others and to establish effective working relationships with a diverse group of college faculty and staff; and be a creative self-starter with strong project management skills. Demonstrated ability to utilize personal computers with current software programs.
Virginia's Community College's educate 240,000 credit students annually and over 170,000 non-credit students at 23 Community Colleges with over 40 campus locations throughout the Commonwealth. Our mission is to provide comprehensive higher education and workforce training programs and services of superior quality. These programs are financially and geographically accessible to meet the individual, business, and community needs of the Commonwealth.