Marketing Effectiveness Specialist-Deloitte's Green Dot Agency
Location: ï»¿Birmingham, Alabama
Internal Number: 15772746
Data Storyteller, Marketing Insights & Analytics
Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing & Communications (M&C) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're an M&C professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our M&C team to see how we Deloitte differently.
As a Marketing Effectiveness Specialist within Deloitte's in-house Green Dot Agency, you will analyze customer data and present insight-led stories that inspire action. This includes facilitating consultative discussions with Strategic Marketers to understand marketing objectives and define KPIs, distilling customer and marketing data from various sources and presenting actionable insights through the art of storytelling.
Deloitte's Green Dot Agency is part of Marketing & Communications. We provide value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.
What you'll do:
Be a great data storyteller. Synthesize complex data sets into clear, concise, and compelling insights that inspire action through powerfully engaging narratives that drive growth for our brand and business
Partner with marketing and sales stakeholders to measure marketing effectiveness; translate business objectives into measurable goals, define key performance indicators and relevant benchmarks
Create interactive data stores in business intelligence tools (Tableau preferred) by visualizing key insights to tell your story and convey the most meaningful information
Apply analytic reasoning to draw out insights in alignment with business priorities, explain the logic and reasoning to stakeholders, and deliver recommendations in alignment with strategy
Lead insights-driven discussions across Marketing and in-house agency teams to communicate a comprehensive view of the customer
Extract, transform and blend a diverse data set of data sources from systems and relational databases (e.g., CRM, SQL, Adobe Analytics) using tools such as Excel, Alteryx, SQL and Tableau Prep
Inform the optimal marketing mix based on campaigns and business goals
Flag and monitor data quality to ensure confidence in the data used for analysis
Minimum 3-5 years experience in marketing analytics or customer insights, B2B experience preferred
Advanced data analysis skills with the ability to clearly present complex information in a simple manner, discern business meaning and inspire action based upon your point of view through strong storytelling
Advanced knowledge of business intelligence tools; Tableau (preferred), Microsoft Power BI and Qlik to design data visualizations and dashboards to effectively evaluate marketing campaigns and communicate insights
Experience in translating business objectives into measurement goals
Experience data blending in relational databases through ETL tools/languages such as SQL, Alteryx, Excel
A self-starter who can achieve results in an intense, fast-paced, virtual team environment; handle multiple projects and prioritize responsibilities
Excellent oral/written presentation skills; proficiency in advising and influencing stakeholders at all levels of the business to achieve strategic objectives
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
Nice to haves:
Proficient in statistical techniques (e.g. cluster and regression analysis) and tools to derive insights from large, complex data environments
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Deloitte is led by a purpose: to make an impact that matters. This purpose... defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to.