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Marketing Database and Analytics Manager
Marketing and Database Analytics Manager. Responsible for managing, segmentation and extraction of data sets to be used across both online and offline campaigns as well as marketing analysis. Management and development of the TS&W personal wealth prospect database, working with line manager and other stakeholders to identify new data sources to enrich the information stored. Working with line manager and other stakeholders to create and manage a prospect database for business services. Provide support extracting data from TS&W systems to create target lists for use in multi-channel campaigns.. Work with the team and members of the go-to-market pods to identify key market segments and develop client personas t


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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