Marketing within Boston Scientific is rapidly evolving as our markets become more complex and as we focus on a broader set of customers and stakeholders including physicians, hospital administrators, payers, and patients. We are utilizing more marketing channels than ever before and are increasingly focused on optimizing our utilization of data and analytics to make informed decisions and investments.
As a Marketing MBA intern at Boston Scientific, you will…
Work in one of six business units within Product/Brand Management or Corporate Marketing Strategy & Insights.
Be partnered with a mentor, aside from your manager.
Contribute to projects that impact strategic priorities such as: Customer insight generation, Product development, Growth strategies, New business development, Commercialization optimization tactics and Market development.
Be evaluated for a full-time offer following your internship.
Examples of meaningful work by Marketing MBA interns:
Leading a comprehensive new product market assessment to gather unique customer insights through direct and indirect customer interactions to understand and influence:
Future technology opportunity, segmentation, and rate of adoption
Physician behaviors and experiences
Product selection criteria and key buying factors
Contributing to the development of a commercialization plan by:
Building dynamic market models to analyze the financial impact of strategic options
Developing segmentation, product positioning, value propositions and pricing strategies
Investigating and recommending new services and solutions
Execution of market research to support the development of new products, including:
Analyzing market size, segments, product usage, dynamics, and trends
Conducting competitive assessment of products, pricing, distribution and positioning
Execution of primary and secondary market research as well as focus groups
Locations: We have internship opportunities available in Maple Grove, MN, Arden Hills, MN and Valencia, CA
Pursuing an MBA degree full time
Experience understanding customer needs using various research methods
Innovative, creative, outside the box thinker; strives to find new solutions
Strong analytical, written, communication and presentation skills
Demonstrated success working in a cross-functional team environment