Business Title: Director of Communications and Marketing
Employee Type: Admin. Professional
Job Family: Administrative Professional - Not OT Eligible
COVID-19 Vaccine Information:
In accordance with Washington State Governor's Proclamation 21.14.2, as a condition of employment, you must be fully vaccinated or have an approved medical/religious accommodation by time of hire. People are considered fully vaccinated two weeks after receiving their last shot in a vaccine series. Full Vaccination or an approved accommodation will be verified prior to your first day of work. Should you not be fully vaccinated or have an approved medical/religious accommodation you will not be able to start employment with WSU. Information regarding vaccine verification and/or requesting a medical/religious accommodation is available at https://hrs.wsu.edu/covid-19/vax-verification/. Please contact HRS at [email protected] or 509-335-4521 if you have questions.
Summary of Duties:
Reporting to the Chief Operating Officer, the Director of Communications & Marketing is a critical component of the WSU Elson S. Floyd College of Medicine. The incumbent will bring your leadership skills and extensive knowledge of best practices for communications and marketing in a health sciences environment to drive the college forward toward its next phase of growth. The role will partner with communications professionals across the larger university to ensure the college brand is consistent with the university brand while maintaining its unique identity, mission and vision.
This position is key in strategic planning and implementation of communications, media relations, marketing, advertising, branding and events for the college across its locations throughout the state of Washington. Additionally, the Director of Communications and Marketing provides oversight to staff engaged in executing the above.
The position is directly involved with the following functions:
Design and operationalize brand management of the college in coordination with university standards;
Provide creative direction of the college's printed and electronic communication in support of fundraising, recruitment/admissions, graduate medical education, all degree programs, research and other college objectives;
Develop and implement the college's internal and external communication strategies; and
Work collaboratively with the Dean, Vice Deans, Senior Development Director, Recruitment and Admissions and other appropriate internal/external partners to produce communication and marketing tools.
Serve as a media contact and provide external communication as needed on behalf of the Dean.
50% Communication and Marketing Strategies
Develop and implement comprehensive yearly marketing and communication plans, as well as campaign-specific plans as needed.
In collaboration with the development team, develop and implement strategic messaging and marketing strategies for development initiatives and other fundraising efforts of the college.
Develop and implement messaging and communications/marketing plans and strategies for admissions/recruitment, new degree programs, clinical campuses, research, Nutrition & Exercise Physiology (NEP) and Speech & Hearing Sciences (SHS) departments, Graduate Medical Education and Continuing Medical Education programs (GME/CME), and other offices and units as needed.
Lead and oversee the creative direction for all printed, electronic, broadcast and social media communication for the College of Medicine.
Oversee and review all College of Medicine publications. In collaboration with team members conceptualize, outline, edit and direct themes and visual cues for communications material, including major publications, newsletters, brochures, advertisements, programs invitations, website content and presentations.
Monitor the effectiveness of marketing and communication strategies; change tactics as necessary.
Build and maintain relationships with media, including (but not limited to) local media in Everett, Spokane, Tri-Cities, and Vancouver/Portland metropolitan areas.
Develop and manage crisis communications plan and ongoing training.
Manage Range Community Clinic branding, communications and marketing materials and activities.
20% Brand Identity Management
Manage College of Medicine brand standards, brand guide and brand adherence across all offices and departments.
Monitor trends and changes in brand identity and remain current.
Liaison with the Office of Marketing Communications to stay abreast of university and industry standards.
Manage assigned staff and lead team members engaged in communication projects and marketing.
Establish and lead project management for the team to ensure effective work flow and deadline management.
Support ongoing professional development and growth of team members.
Provide training. Assign work. Follow-up to ensure tasks are completed accurately and on schedule. Approve leave requests. Initiate corrective and/or disciplinary action as needed.
10% Fiscal Management
Compose and manage annual budget for marketing and communications.
Provide approvals and reviews for expenditures for marketing and communications.
Work with vendors to obtain quotes on outsourcing/support needs.
Perform other related work as required
Positions require a Bachelor's degree in a relevant field and six (6) years of progressively responsible relevant experience, which has included at least three (3) years of managerial experience. A Master's degree in a related field may be substituted for up to one (1) year of the required experience. Education and experience can be tailored to fit the specific organizational entity/directorial assignment.
Advanced oral and written communication skills.
Demonstrated experience developing and implementing a communications or marketing plan.
Experience writing for a variety of media and styles, such as magazine feature stories, news releases, advertisements, and the web.
Strong computer skills including demonstrated proficiency with Microsoft Office suite.
Hold and maintain a valid driver's license.
Master's degree in a relevant field.
Communications, marketing and/or public relations experience in a health sciences university, healthcare delivery system or biomedical sciences research enterprise.
Experience in public relations, media relations, traditional media, and web.
Experience managing business social media accounts.
Experience using web content management systems.
Project management skills with the ability to plan and implement large projects, meet deadlines, and coordinate efforts by staff, peers, and members of the academic faculty.
Demonstrated success in working collaboratively and building professional relationships with colleagues and constituents from diverse backgrounds.
A willingness to work with teams in all areas of the Elson S. Floyd College of Medicine mission.
Area/College: Elson S. Floyd College of Medicine Department Name: Communications and Marketing City, State: Spokane, WA Department Link: https://medicine.wsu.edu/
Monthly Salary: Commensurate with experience and/or qualifications FTE: 1.0 Permanent/Temporary/Project:Permanent Screening Begin Date: December 20, 2021; open until filled Background Check: This position has been designated by the department to require a background check. Application Instructions: Applicants must attach the following documents to their online application: 1) resume and 2) cover letter. Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements. Applicants are required to include contact information for professional references within the application. Required Documents: Resume and Cover Letter
Time Type: Full time
Position Term: 12 Month
WASHINGTON STATE UNIVERSITY IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EDUCATOR AND EMPLOYER. Members of ethnic minorities, women, special disabled veterans, veterans of the Vietnam-era, recently separated veterans, and other protected veteran, persons of disability and/or persons age 40 and over are encouraged to apply.
WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.
WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or [email protected].
Founded in 1890 in Pullman, Washington State University (WSU) is Washington’s land-grant university with an overarching mission of improving the quality of life for all citizens – locally, nationally, and globally. WSU is committed to innovation and excellence in research and scholarship. WSU has a current enrollment of over 30,000 undergraduate, graduate, and professional students and approximately 6,000 faculty and staff at its five campuses (Pullman, Spokane, Tri-Cities, Vancouver, and Everett), as well as its numerous other locations across the State of Washington and online through its Global Campus.
U.S. News & World Report's 2016 "America's Best Colleges" rankings place WSU in the top 75 public national universities. WSU was one of only three Northwest universities to be placed in the top two tiers, along with the University of Washington and the University of Oregon. WSU is ranked as a "highest research activity" institution by the Carnegie Foundation and is in the top 12 percent of research universities as reported by the National Science Foundation. Also, WSU was recognized by the Carnegie Foundation for the Advancement of Teaching for its engagement activities with i...ts Community Engagement Classification.
WSU employs approximately 6,000 faculty and professional staff and the University deeply values diversity among its faculty, students, and staff. WSU students represent diverse social, economic, and ethnic backgrounds: approximately 10 percent of WSU students hail from outside the state of Washington, and approximately 6.8 percent are international students. WSU annually awards more than $280 million in scholarships and financial aid to approximately 17,000 undergraduate students.