The Marketing Director is responsible for the creation, development and implementation of comprehensive and innovative marketing programs that drive traffic and awareness for the shopping center and its tenants, in addition to collaborating with center and company leadership to achieve the center’s NOI goals.
Under the direction of the General Manager and Vice President - Marketing, oversee the day-to-day marketing operations for the shopping center.
Strategy Development – Develop, execute, and evaluate annual marketing plan and budget for the shopping center. Research-based marketing plans are founded on the long-term vision for the shopping center and developed in collaboration with the General Manager and Hill Partners’ corporate team.
Advertising – Oversee all digital, social, and traditional media strategies and initiatives in collaboration with advertising and website agencies (as applicable.) Drive growth and increase engagement with social media networks; ensure the center’s website remains current and engaging, and employs SEO best practices; and increase the shopper email database. Regularly report on KPI insights and evaluate initiatives to maximize marketing dollars.
Special Events – Create and manage an event schedule that drives sales for the tenants, including no cost/low cost traffic-generating events, community and non-profit events, and established signature events.
Tenant Relations – Develop and solidify positive working relationships with tenants and ensure participation in center social media and events to increase quality and impact of initiatives.
Public Relations – Write and distribute media releases for center events, tenant announcements, etc. to generate positive publicity for the center. Maintain effective relationships with local media and community organizations.
Brand Management – Ensure all applications of the center’s image campaign are executed per the brand standards and guidelines. This includes but is not limited to window graphics, on-site signage, B2B marketing, and in digital/social and traditional media.
Community Relations – In conjunction with the General Manager, develop and solidify relationships with community figures and local government entities to increase shopping center visibility.
Income Generation – Support NOI goals of the property by generating alternative revenue through on-site advertising opportunities, income-producing events, and Special Event sponsorships.
Financial Accountability – Provide monthly management and reforecasting of the annual budget to ensure income and expenses remain on track. Analyze ROI on a continual basis and adjust spend as necessary.
3 to 5 years’ experience in retail and/or shopping center marketing required with a minimum of 3 years’ experience in strategic planning, budgeting, events, digital/social media, public relations, and B2C marketing.
Hill Partners, Inc. is a commercial real estate firm that specializes in innovative retail and mixed-use development solutions.
Since 1983, Hill Partners has been reshaping communities by strategically weaving our centers into the fabric of the local market. We carefully craft marketplaces through strategic implementation of all creative, acquisition, developmental, merchandising / leasing, asset/property management, consumer marketing, and financial processes to ensure successful integration into the larger community, leading to long-term success of the centers.
We have built our success on experience, knowledge, and relationships, earning national awards by working in 29 states and internationally, as well. Thanks to our longstanding relationships, we have leased well over 5 million square feet to some of the most sophisticated retailers, restaurants, and specialty uses in the United States. We have created over $600 million in value through leasing/development and managed well over $400 million in capital improvement expenditures as a developer and redeveloper.