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Director, Client & Member Marketing
Set strategic direction for Client and Member Marketing in order to meet VSP's short and long range business objectives. Infusing VSP consumer brand strategy, developing programs/services to deliver on the VSP value proposition, grow VSP's client business, and increasing voluntary enrollment. Lead Marketing team to analyze and identify key issues in the market and competitive landscape. Develop short and long-term goals, target markets, competitive positioning, marketing strategies and supporting products/programs to gain and retain new clients (working with SBUs and Sales Team), increase consumer business, and increase retention of current consumers Research and direct consumer input to identify current and future market opportunities and ensure that o


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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