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Gerontological Society of America
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Hartford Campus
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Marketing Executive
KEY RESPONSIBILITIES Maintenance and preparation of presentations and other marketing materials - Updating and maintaining material including use of different systems to automate work flows - Strict application of formatting and branding standards - Coordination with Compliance, following Compliance guidelines and implementing Compliance edits - Interpretation of financial data and investment concepts and liaising with stakeholders to assist with various deliverable Marketing and branding - Website maintenance(text and data updates, images) - Social media support - Email marketing campaigns utilising Pardot and other related tools - Branded material development - Development of graphics - Basic video editing
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