Director of Advancement Marketing and Communications
Location: Providence, Rhode Island
Internal Number: 6236
Manage, coordinate, and execute strategy and the related creative development and production of digital and print communications supporting the College's development, alumni relations, and engagement efforts.
1. Conceptualizes, coordinates, and develops robust, multi-channel marketing campaigns from idea to execution, in order to ensure the achievement of goals related to all fundraising initiatives, in addition to programs, events, services, and outreach to alumni, as well as parents, friends, and other constituents. Working with colleagues within Marketing & Communications, and in collaboration with advancement personnel, take the lead responsibility in overseeing conceptualization and creation of print and digital pieces relative to development initiatives and major events including St. Dominic Weekend, Reunion, and Alumni and Family Weekend, along with all other events and communications meant to engage alumni.
2. Lead efforts to ensure that the marketing and messaging needs of the Office of Institutional Advancement are identified, prioritized, coordinated, and fulfilled in ways that help achieve goals and optimize the use of resources. Work closely with leaders to develop shared clarity on priorities and messaging imperatives and then activate the Marketing and Communications resources to create the associate materials, often in the context of multiple concurrent projects, all with tight deadlines. Manage expectations and logistics by ensuring that all involved are communicating emerging needs, programmatic changes, and evolving expectations.
3. Lead collaborations among marketing and communication and advancement colleagues, and freelance associates, to ensure quality, creativity, and effectiveness of College brand-consistent materials supporting advancement initiatives across all channels, including print, web, email, and social media. Identify and implement new and emerging techniques and technologies that will be useful in achieving strategic goals. Use data and metrics to track the effectiveness of these efforts, and adjust—often in real-time—to ensure better outcomes.
4. Supervise the assistant director and a graduate assistant. Coordinate with other leaders in Marketing & Communications to maximize the use of resources and ensure that deadlines are met.
5. Manage an effective transition of responsibilities and processes to assure appropriate marketing and communications support when the College formally begins its upcoming comprehensive campaign. Assess the current practices and collaborations, working with leaders in advancement, to prepare for the campaign. Plan and lead a project aimed at creating a culture of greater self-service in advancement, where MarCom will provide templates, guidance, and support for use by advancement personnel in creating certain routine communications pieces, e.g. presentation slides, certificates, and events signs. Work with advancement leaders to assess overall structures with the goal of determining the optimal collaboration processes once the campaign leadership structure is in place.
Serve as the division's point person in the assessment, implementation, and use of technology platforms the College employs for advancement-related marketing, messaging, event management, and data organization. Responsible for contract oversight, as applicable, and for providing marketing and communications expertise for College-wide assessment of new and updated operations systems and processes.
Perform all other duties as may be required.
Education and Experience Required:
Bachelor's degree from an accredited institution required
Minimum of five years' experience in a high-output, creative services operation or an equivalent combination of education and experience
Superb writing skills, applicable to both print and digital formats
Demonstrated high level of creativity, exemplified by the ability to conceptualize and create successful multi-channel, coordinated marketing campaigns
Ability to lead and inspire others
Proven capacity to foster effective collaboration in a high-demand, professional environment
Advanced understanding of contemporary marketing techniques and delivery systems, e.g. Customer Relationship Management platforms
Significant background in market research and the use of data to guide decision-making
Significant experience in higher education or other advancement communications environment
Demonstrated experience in creating print and digital pieces that serve as elements of integrated messaging campaigns and initiatives
Employee Status: Full Time
Union Status: Non-Union
Providence College does not discriminate against any person because of race, color, national and ethnic origin, sex, gender, except where gender is a bona fide occupational qualification, sexual orientation, gender identity, religion, disability, age, veteran status, or genetic information. The College will develop, and from time to time update, an affirmative action program and will insist on a good-faith effort on the part of its employees to comply with the program. The College will request and expect its agents and those with whom it conducts its affairs to meet the commitment of this important program.
Notice of Non-Discrimination Providence College admits students of any race, color, national and ethnic origin, sex, gender, sexual orientation, gender identity, religion, disability, age, or veteran status, and without regard to genetic information, to all the rights, privileges, programs, and activities generally accorded or made available to students at the College. It does not discriminate on the basis of race, color, national and ethnic origin, sex, gender, sexual orientation, gender identity, religion, disability, age, veteran status, genetic information, or any other applicable legally protected basis, in the administration of its education policies, admission policies, scholarship and loan programs, athletic and other College-administered programs, and employment policies. In accordance with Title IX, it does not discriminate on the basis of sex in its educational programs or activities. Nothing in this Notice shall require Providence College to act in a manner contrary to its Dominican mission and the teaching and tenets of the Catholic Church, and the College reserves the right to take actions designed to ensure and promote its Catholic and Dominican mission. The College’...s Equal Opportunity/Affirmative Action Officer, and ADA/Section 504 Coordinator is the Associate Vice President for Human Resources (Kathy Alvino, Harkins 302, 401.865.2430, [email protected]). The Title IX Coordinator is the Assistant Vice President for Student Development and Compliance (Dr. James Campbell, Slavin 203, 401.865.2676, [email protected]). The Title IX Coordinator is assisted by deputy coordinators, including members of the faculty and the administration (http://www.providence.edu/sexualharassment). Inquiries regarding ADA/Section 504 issues for students may be directed to the Office of Academic Services (Jonathan Gomes, Library 229, 401.865.2470, [email protected]) and the Office of the Assistant Vice President for Student Development and Compliance (Dr. James F. Campbell, Slavin 203, 401.865.2676, [email protected]