Reporting to the Assistant Athletics Director for Business Intelligence/Sales and Strategy, the Director of Digital Marketing is responsible for building and execution of the digital communications within Department of Athletics with the goal of revenue generation through ticket sales, and the positive promotion of our teams and department. This role will create, coordinate, and schedule digital email communications within Salesforce Marketing Cloud, write messaging, build the communications, perform segmentation, and be responsible for the execution of the digital campaign. This role will determine the content, frequency, timing, and audience for digital campaigns. Following the operation of a digital campaign, this role is also responsible for analyzing the results and key metrics being measured by the campaign across email, GoHeels app, social, and web. Another key responsibility is to collaborate and proactively brainstorm necessary upcoming communications with other department team members. This role must work with and influence different stakeholders to obtain the supporting documentation and information needed to execute the respective digital communications. Additionally, this role will support, coordinate, and execute communications within the GoHeels app. This role will lead communication within the app and help grow the usage of the app and advise on best practices for app usage for marketing and promotions.
The Director of Digital Marketing will also determine campaign result metrics to optimize digital communications, improve digital campaign processes, and inform the digital strategy moving forward across the email, app, and web platforms. This will include utilization of various tools such as Google Analytics, Salesforce Marketing Cloud software, and Tableau. The focus of the communications will include selling tickets, and promoting competitions, teams, and other topics as necessary across email, GoHeels app platform, and other mediums as required.
2-3 years of full-time experience working in college athletics or professional sports marketing, business intelligence/data analytics, sales, and/or communications. Graphics design skills, experience running an app, knowledge of Paciolan and Salesforce Marketing Cloud. Experience with web analytics (Google Analytics, Adobe Analytics, etc.) and marketing automation programs. Knowledge of and compliance with NCAA, ACC and institutional rules that relate to this position.
Position requires a strong communicator, be creative and strategic, must work with and across multiple External units (including Ticket Operations, Marketing/Fan Experience and Creative Services), and use metrics to critically analyze, customize and optimize digital campaigns. Must be a strong strategic writer who is proficient with social media and has experience implementing marketing campaigns and analyzing results. Graphics design skills, experience running an app, knowledge of Paciolan and Salesforce Marketing Cloud are preferred. Experience in Athletics Marketing and/or Athletics Data Analytics preferred.
Please submit 2 writing or digital campaign samples where you created the message for a digital communication, and upload them to the required “other” document.
Carolina is a charter member of the Atlantic Coast Conference, competing in the league each year beginning with the 1953-54 season.
Carolina sponsors 28 varsity programs, including 15 women's and 13 men's sports.
Bubba Cunningham is the Director of Athletics, the seventh in Carolina history.