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Marketing Campaign Manager
This role responsible for engaging new to bank and existing clients with Citi's Retail Bank proposition. It involves building awareness of Citi's product offerings and coordinating available offers and assets to drive growth for the Retail through online and offline channels. Responsibilities: Lead creative concept development for Retail Marketing campaigns and coordinate execution through multiple channels. Develop and manage implementation of innovative, thematic campaigns e.g. stimulus campaigns and campaigns to build brand awareness, preference and deliver account targets Develop product positioning campaigns to build awareness and drive take-up amongst existing customers Work with the Product teams to promo


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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