Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.
Our location in Austin, TX currently has an opportunity for a qualified Digital Marketing Project Manager to join our team. The Digital Marketing Project Manager will report to the Digital Marketing Manager and will be responsible for the day-to-day management and smooth operation of various digital projects, including site launches, online tools, web applications, and advertising campaigns.
WHAT YOU'LL DO
Support the development and drive demand generation programs to support revenue objectives of acquiring new customers
Define campaign objectives, target audiences, segment leads, enable effective reporting and create marketing assets to execute campaigns.
Coordinate and manage the creation of all digital content such as website, blogs, press releases, and podcasts, infographics, videos, etc.
Design, produce, execute, and optimize online marketing campaigns across multiple channels.
Establish ways to measure and track metrics and make improvements to the approach based on those measurements.
Manage the creation and execution of social media marketing and support digital marketing efforts
Nurture prospects and ensure that marketing leads are converted to sales opportunities.
Manage campaign budgets, timeline, ROI, and data-driven improvements through optimization.
Collaborate with cross-functional team members to orchestrate online marketing campaigns.
Manage multiple workstreams, varying timelines, and a variety of inputs from stakeholders.
Prepare and give business reviews to the senior management team regarding progress and metrics.
Communicate campaign results to key stakeholders.
Deliver projects on time ensuring quality standards are met
EDUCATION AND EXPERIENCE YOU'LL BRING
Experience building, managing, and reporting on cross-platform campaigns.
Ability to launch digital campaigns for different markets and regions.
Strong data analysis skills
Excellent verbal and written communications skills and ability to articulate details of programs, processes, and plans to various audiences.
5 years+ of experience as a Digital Media Specialist or similar role
Bachelor's Degree from a 4 year university
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.