Develop and implement marketing plans for the organization's products in order to meet established sales or market share targets. Activities may include: conducting market research, overseeing product development and design; setting prices; launching new products; overseeing advertising campaigns, and monitoring sales performance.
Contribute to business planning at the executive level to develop an overall marketing strategy that is consistent with the organization's overall mission, vision, and longterm objectives.
Define advertising objectives, recommend the choice of media and allocate internal and external resources so that advertising and promotion campaigns are effective, economical and appropriate for their intended audience.
Select, and manage ongoing relationships with external vendors and agencies (e.g. printers, event organizers, graphic designers, advertising agencies, media outlets).
Monitor, analyze and evaluate market trends, consumer behavior and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions.
Liaise with other functional and operational area managers (particularly in sales, customer service, production, research, and development) to ensure that marketing strategies and activities are integrated with other parts of the business and align with the overall corporate objectives. Lead, direct, evaluate and develop a team of marketing professionals to achieve established sales and profit goals.
Maintaining effectiveness in varying environments and with different tasks, responsibilities, and people
Tries to understand changes in work tasks, situations, and the environment as well as the logic or basis for change.
Treats change and new situations as opportunities for learning or growth.
Focuses on the beneficial aspects of change; speaks positively about the change to others.
Quickly modifies behavior to deal effectively with changes in the work environment
Readily tries new approaches appropriate for new or changed situations
Does not persist with ineffective behaviors.
TEAMWORK/COLLABORATION - (Building Partnerships), (Contributing to Team Success)
Working effectively with team or workgroup or those outside the formal line of authority (eg. associates, senior managers) to accomplish organizational goals; taking actions that respect the needs and contributions of others; contributing to and accepting the consensus; subordinating own objectives to the objectives of the organization or team.
Builds relationships by helping others feel valued, appreciated, and included in discussions.
Places team or organizational goals ahead of personal goals.
Offers to help others achieve mutual goals.
Volunteers and exchanges ideas freely.
Seeks out, uses and builds upon ideas from others.
Gains agreement from partners to support ideas or take partnership-oriented action.
Making active attempts to influence events to achieve goals; self-starting rather than accepting passively; taking action to achieve goals beyond what is required, being proactive.
Takes thoughtful, yet timely, action when confronted with a problem or when made aware of a situation.
Implements new ideas or potential solutions without prompting; does not wait for others to take action or request action.
Takes action that goes beyond job requirements in order to achieve objectives.
Looks for ways to improve efficiencies and reduce costs.
Generating creative solutions to work situations; trying different and novel ways to deal with organizational problems and opportunities.
Identifies implicit assumptions in the way problems or situations are defined or presented.
Sees alternative ways to view or define problems.
Is not constrained by the thoughts or approaches of others.
Draws upon multiple and diverse sources for ideas and inspiration.
Brainstorms multiple approaches/solutions to approaching the business, processes, and daily work.
Examines numerous potential solutions and evaluates each before accepting any.
Targets important areas for innovation and develops solutions that address meaningful work issues.
INTEGRITY (Building Trust)
Maintaining and promoting social, ethical, and organizational norms in conducting internal and external business activities.
Deals with people in an honest and forthright manner.
Presents information accurately and completely.
Performs actions as promised.
Ensures that words and actions are consistent.
Does not share confidential information
Fairly represents the organisation's capabilities.
STRATEGIC AND INDIVIDUAL LEADERSHIP/INFLUENCING
Creating and achieving a desired future state (vision) through influence on organizational values, individual and group goals, reinforcements, and systems. Using appropriate interpersonal styles and methods to inspire and guide individuals (direct reports, peers, and superiors) toward goal achievement, modifying behavior to accommodate tasks, situations, and individuals involved.
Set Vision and Strategy
Understand trends, their implications, and opportunities, in the global environment.
Gather information from multiple sources including customers, peers, staff and external experts.
Identify opportunities and threats and develop-long-term strategies to respond.
Prioritize goals, projects and plans appropriately.
Create value from cross-division capabilities.
Look to the future; identify emerging opportunities and seize them.
Build Our Organisation and Inspire our People
Assure a strong talent pool from various disciplines, backgrounds, and cultures, continuously developing people skills, knowledge and ability.
Encourage people to innovate, collaborate, make decisions and exercise authority and responsibility.
Establish clear expectations, provide timely, accurate feedback - both positive and negative - and take appropriate follow-up action.
Serve as a role model by acting in a consistent, fair manner, exuding enthusiasm; remaining accessible; demonstrating confidence in others' abilities.
Know the Business
Continuously secure and evaluate relevant information, identifying key issues, trends, relationships and cause/effect as they impact the business
Demonstrate a strong personal capacity for learning new aspects of the business and encourage others to do the same.
Drive for Results
Collaboratively set realistic, challenging, measurable goals and timetables.
Keep self and others focused on key performance indicators.
Be willing to adjust goals to meet changing business needs.
Set short-term objectives that drive toward longer-term goals or strategies and monitor.
Stay with a plan of action until the desired objective is achieved.
Make the Difficult Decisions
Demonstrate the willingness to challenge the status quo or a traditional way of doing things and to make /accept unpopular decisions.
Recognize crisis situations, problems or errors either with the process or people and take corrective action at the earliest indication.
Demonstrate a willingness to admit mistakes, learn from them, and be held accountable for their impact.
Encourage Open Exchange of Ideas and Knowledge
Foster a work environment with continuous open communication and knowledge sharing, for positive results.
Solicit ideas and encourage the expression of opposing and different points of view.
Practice effective listening skills; listen and think about diverse or differing ideas before responding.
Demonstrate a willingness to learn and change.
Identifying opportunities and taking action to build strategic relationships between one's area and other areas, teams, departments, units, or organizations to help achieve business goals.
Analyses the organization and its own area to identify key relationships that should be initiated or improved to further the attainment of its own area's goals.
Exchanges information with potential partner areas to clarify partnership benefits and potential problems; to collaboratively determine the scope and expectations of the partnership so that both areas' needs can be met.
Collaboratively determines courses of action to realize mutual goals; facilitates agreement on each partner's responsibilities and needed support.
Places higher priority on an organization's goals than on own area's goals; anticipates effects of own area's actions and decisions on partners; influences others to support partnership objectives.
Implements effective means for monitoring and evaluating the partnership process and the attainment of mutual goals.
Making customers and their needs a primary focus of one's actions; developing and sustaining productive customer relationships.
Actively seeks information to understand customers' circumstances, problems, expectations, and needs.
Shares information with customers to build their understanding of issues and capabilities.
Builds rapport and cooperative relationships with customers.
Considers how actions or plans will affect customers; response quickly to meet customer needs and resolve problems; avoids over commitments.
Implements effective ways to monitor and evaluate customer concerns, issues, and satisfaction and to anticipate customer needs.
Identifying and understanding issues, problems, and opportunities; comparing data from different sources to draw conclusions; using effective approaches for choosing a course of action or developing appropriate solutions; taking action that is consistent with available facts, constraints, and probable consequences.
Recognizes issues, problems, or opportunities and determines whether an action is needed.
Identifies the need for and collects information to better understanding issues, problems, and opportunities.
Integrates information from a variety of sources; detects trends, associations, and cause-effect relationships.
Creates relevant options for addressing problems/opportunities and achieving desired outcomes.
Formulates clear decision criteria; evaluates options by considering implications and consequences; chooses an effective option.
Implements decisions or initiates action within a reasonable time.
Includes others in the decision-making process as warranted to obtain good information, make the most appropriate decisions, and ensure buy-in and understanding of the resulting decisions
PLANNING AND ORGANISING
Establishing a course of action for self and others to ensure that work is completed efficiently.
Identifies more critical and less critical activities and assignments; adjusts priorities when appropriate.
Determines project/assignment requirements by breaking them down into tasks and identifying types of equipment, materials, and people needed.
Allocates appropriate amounts of time for completing own and others' work; avoids scheduling conflicts; develops timelines and milestones.
Takes advantage of available resources (individual, processes, departments, and tools) to complete work efficiently; coordinates with internal and external partners.
Uses time efficiently and prevents irrelevant issues or distractions from interfering with work Completion.
Tertiary qualifications in Marketing or Business.
Minimum 6-8 years related sales and marketing experience.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.