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Regional Marketing Manager
PRIMARY FUNCTION:Develop and implement world-class healthcare professional (HCP) marketing plans, strategies and tactics in partnership with Abbott Diabetes Care (ADC) market teamsPartner with Regulatory, Medical Affairs and global strategic marketing to establish appropriate health care professional education strategies to establish FreeStyle Libre data, the Ambulatory Glucose Profile (AGP) as a standard of care for diabetes managementRESPONSIBILITIES:Partner with the markets under the guidance of the Area Marketing Director, to align and implement HCP marketing strategies that align to the Area/ global direction, brand roadmaps and business plansPartner with global and markets to launch new


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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