Position will be responsible for strategic development and execution of marketing and communication to support the university's recruitment goals. The position will primarily support the strategic initiatives of Academic Services and Enrollment Management (ASEM), which includes the Offices of Admissions, Husker Hub, Scholarships & Financial Aid, and University Registrar, New Student Enrollment and the Nebraska College Preparatory Academy. Pursuant to those goals, position will oversee the ASEM marketing and communications team who will be primarily responsible for the execution of ASEM recruitment strategies. More broadly, this position will support the development of integrated recruitment marketing strategies for Graduate Studies, the College of Law and the academic colleges. Additionally, position will work to ensure a consistent communication approach as students' transition from prospective to enrolled students. Position will be an integral part of university-wide communication and marketing team to drive the integration of recruitment marketing strategies into all relevant communications from the university. Position will assist in creation and management of university's brand by connecting all strategic recruitment objectives to the overall university marketing and communication strategy.
The University of Nebraska-Lincoln seeks to attract and retain a high performing and diverse workforce in which employees' differences are respected and valued to better meet the varying needs of the diverse populations we serve. The university fosters a diverse and inclusive work environment that promotes collaboration so that all individuals are able to participate and contribute to their full potential. As an EO/AA employer, qualified applicants are considered for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See: http://www.unl.edu/equity/notice-nondiscrimination.
Minimum Required Qualifications:
Bachelor's degree in business, journalism, marketing, communication or public relations plus more than 5 years of progressively responsible and directly related experience in any combination of marketing, communications or public relations in which experience demonstrates abilities in public relations and organizational communication required. Knowledge of higher education, fundraising, project management, strategic communication, public relations and/or recruitment/marketing activities necessary. Experience with youth marketing required. Must have excellent written communication, interpersonal and organizational skill. Ability to multi-task and strong attention to detail essential. Knowledge of Content Management System necessary.
Master's degree preferred. Experience working with senior leaders in a large and complex organization strongly preferred. Knowledge of university culture and stakeholders desirable. Copywriting skills helpful. Prefer knowledge of student recruitment in higher education.
With over 25,000 students, the University of Nebraska-Lincoln is a diverse educational insitution with international stature. The intellectual center for the state of Nebraska and beyond, we are a land-grant, top tier national research-extensive insitution. Part of the Big Ten conference, Big Ten Academic Alliance, our mission includes growing relationships and resources that enable the University of Nebraska to change lives.