Digital Marketing Specialist - Integrated Innovation Institute (iii)
Carnegie Mellon University
Location: Pittsburgh, Pennsylvania
Internal Number: 2017577
The Integrated Innovation Institute (iii) within Carnegie Mellon University is searching for a motivated, organized, and analytics-obsessed Digital Marketing Specialist to manage and grow our digital advertising channels. The ideal candidate should have an in-depth understanding of digital marketing strategies and platforms, and the ability to collaborate effectively on multi-channel campaigns to deliver quality leads and generate a pipeline for our admissions & recruiting team.
Teamwork and collaboration with the marketing team and other iii staff & faculty (Pittsburgh & Silicon Valley) is critical for support in this role. You will work with iii team (admissions, alumni, student services, and operations) to support needs throughout the year. If project or opportunity for the iii arises, the marketing team may be asked to reprioritize content focus areas to support efforts for the iii overall.
Core responsibilities will include:
Develop and maintain professional working relationships with all levels of internal staff & external agency partners
Work closely with the iii's agency partner to manage and optimize digital advertising campaigns (Facebook family, LinkedIn, SEM, etc.)
Perform keyword research to advise Google search campaign and organic content strategy
Regularly monitor, analyze, and A/B test in order to continuously improve performance
Interpret and report on campaign data and KPIs weekly and monthly to see opportunities to influence future campaigns
Develop and share useful analytics, strategic insights, and data-driven reports
You must demonstrate:
Be self-motivated with the ability to prioritize and manage time effectively
Outstanding verbal, written, and interpersonal communication skills
Inclusion, teamwork, and cultural sensitivity are valued proficiencies at CMU. Therefore, we are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity and polish even under stress. We are looking for someone who shares our values and who will support the mission of the university through their work.
Bachelor's degree in Communications and Marketing
At least 3 years of experience in advertising, marketing, and/or communications
Experience setting up and handling social media advertising and/or Google advertising campaigns
Experience working with agency partners
Deep understanding of A/B testing, custom audiences, lead generation, the conversion funnel, and data management
Experience in segmenting target audiences and devising digital campaigns that engage, inform, and empower
Understand how to interpret real-time performance insights, determine winning strategies, and optimize media campaigns by using data, metrics, and creative thinking
Demonstrable experience running SEO/SEM, social media and/or PCP/display advertising campaigns
Solid understanding of website analytics tools (e.g., Google Analytics)
Experience working in higher education preferred
Successful Background check
Current Work Environment:
Hybrid (Mix of on-campus presence and remote work)
Are you interested in this opportunity? Apply today!
CMU's COVID-19 Vaccination Requirements: As a condition of employment, Carnegie Mellon University requires all staff and faculty working in the United States to be fully vaccinated, including a booster when eligible, against COVID-19. Prior to commencement of employment, new hires in the United States must provide proof of vaccination or obtain an approved exemption. (Exemptions may be requested for medical reasons or for religious or strong moral or ethical conviction.) Those granted an exemption must comply with all applicable COVID-19 mitigation requirements. The most up-to-date information on CMU's COVID-19 mitigation requirements can be found here: Minimum Requirements to Return to Campus .
Staff - Regular
Full Time/Part time
Please visit " Why Carnegie Mellon " to learn more about becoming part of an institution inspiring innovations that change the world.
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.