Department Description: The University of San Diego School of Business embraces a stewardship approach to business education. Stewardship requires businesses to protect and care for society in pursuit of a greater good. The USD School of Business community of faculty, staff, students and graduates, embrace stewardship by applying values-driven, free-enterprise skills to improve businesses, industries, and the lives of people in our community and around the world. We provide academically rigorous, relevant and values-based education and research. Degree programs in the School of Business are AACSB accredited, with the undergraduate and MBA programs being highly ranked both domestically and internationally.
University Description: The University of San Diego, a contemporary and engaged Roman Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanitys urgent challenges.
Detailed Description: Under direction from the Director of Brand Marketing and Creative, the Product Marketing Specialist is responsible for the market positioning and lead generation strategies of the Knauss School of Business academic program portfolio. The Specialist will manage processes and strategies across multiple platforms with the goal of increasing student enrollments and revenue in a supporting environment, while positively shaping the Knauss School of Business' identity, profile and visibility within the community.
Manage marketing strategies and campaigns for the School of Business portfolio of academic programs that yield a quantifiable and significant return on marketing investments across various channels
Positively impact the fiscal performance of the School of Business degree and certificate programs and the quality of the relationships with internal and external constituents who are collaborative partners;
In coordination with the Portfolio Managers, responsible for creating brand promise and attributes that are unique and important to the target audience for each degree program and certificate presented to the marketplace, developing compelling messaging campaigns, target personas and stewarding the campaign process with all stakeholders;
Increase lead generation and enrollments by prospective students while decreasing cost per inquiry;
Write copy for email nurturing campaigns, landing pages and website, and work with external vendors including digital agencies, designers, printers, marketing services and mail processing to develop and execute jobs, such as, collateral items, HTML email, search engine optimization, pay-per-click, direct mail, print, etc. for the targeted marketing campaigns of the School of Business' portfolio of programs;
Develop a communication and marketing strategy that addresses the student life cycle and considers program priorities including: using customer data to establish cost effective contact practices; combining customer data to determine best ROI for promotional efforts per program, etc.
Collaborate with the Director of Brand Marketing and Creative, Assistant Directors of Outreach and Recruitment as well as external partners to implement program-specific strategic and multi-channeled, integrated marketing and communication plans for degree programs
Develop a high-converting stream (lead-to-student) of inquiries from a diversified marketing mix that emphasizes strategic deployment of resources to the highest converting lead sources;
Strategically evaluate and select outsourcing opportunities to vendors and contractors for various marketing projects in order to optimize internal and external resources;
Beta testing of digital ad campaigns in multiple platforms and landing pages;
Program specific target personas development;
E-mail nurturing campaigns management;
Flyer and print collateral creation;
Blog, email and web content management for each program assigned;
In consultation with the Director, manage marketing-related contracts and external vendors;
Support the Director of Brand Marketing and Creative, the School of Business team and external teams to build marketing campaigns that find and acquire student prospects and help convert them to students
Recommend digital strategy and marketing tactics per academic program and certificate programs
In coordination with digital advertising agency partner, forecast CPL and budget needs
Monitor the budget for each marketing program campaign with the goal of optimizing return on marketing investment
Collaborate with Assistant Directors of Outreach and Recruitment to develop and implement data-driven, metric-based marketing research, analysis and marketing assessments
Work with Portfolio Managers to conduct market research to adjust marketing plan and strategy as needed in order to optimize student recruitment and retention;
Research marketing channels for specific audiences as support for assessing the ability to reach the target audience and build a marketing promotional plan;
Conduct enrollment analysis and analyze database of prospective students to forecast future student conversions;
Monitor, track and report on all campaign activities including cost per lead (CPL) by source, lead conversions, ROI on campaign expenditures, response rates, etc.
Other duties as assigned
Job Requirements: Qualifications
Bachelors degree from an accredited college or university with preference given to Business, Marketing and/or related field of study
2 years of work experience in product marketing, email marketing, campaign planning, digital marketing, messaging, positioning, copywriting and/or related field
Bachelors degree from an accredited college of university in Business, Marketing or a related field
3+ years of progressively responsible marketing experience in product marketing, email marketing, campaign planning, digital marketing, messaging, positioning and/or copywriting
2+ years of hands-on experience in lead generation, search, online advertising and pay-per-click (PPC)
Experience working in higher education
Performance Expectations: Knowledge, Skills and Abilities.
Knowledge of and experience with:
Computers and software (including MS Word, Excel, Internet, Web, etc.)
Marketing automation software (preferred experience with HubSpot)
Generating marketing reports and dashboards, and interpreting data
Anticipating, identifying and resolving technical software issues
Excellent skill in using business software systems in the completion of work assignments; i.e. Word and Excel, PowerPoint, Web analytics, search (paid and organic), content management system (CMS) and customer relations management (CRM) software
Excellent knowledge of the fundamentals of writing, grammar, syntax, style and punctuation
Excellent skills to write clear, lively and compelling copy in a variety of styles appropriate to target audiences and/or the broader public
Product or program promotion and marketing
Interacting with the professional business community
Demonstrated performance in:
Exercising self-initiative and creativity
Be able to function with a high degree of autonomy
Demonstrated capacity for developing and understanding strategy
Lead nurturing campaign experience with proven results
Operation of personal computer equipment and web management
Time management and organization of multi-tasking work requirements
Communicating effectively both verbally and in writing
Ability to use mature judgment
Ability to form productive working relationships with faculty, staff and administration
Working with diverse personalities
Being flexible and versatile in coping with evolving work situations
Ability to focus on technical details in an environment with many distractions
Ability to handle the stress of last-minute deadlines and changes
Ability to assume responsibility and effectively resolve problems by exercising independent judgement
Posting Salary: Commensurate with experience; Excellent Benefits
The University of San Diego offers a very competitive benefits package including; medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer. USD: Human Resources: Benefits
Special Application Instructions: Resume and Cover Letter Required
Click Apply Now to complete our online application. In addition, please upload a cover letterand resume to your application profile for the hiring managers review. If you have any questions or difficulties please contact the Employment Services Team at 619-260-6806, or email us at [email protected]
Additional Details: Hours: 37.5 hours per week
Closing date: Open until filled
Note: External job postings will be up for at least five days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.
The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community.
The University of San Diego is committed to academic excellence, Catholic intellectual and social traditions, and providing a top-notch liberal arts education for scholars of all faiths. USD is located on 180 acres overlooking the city of San Diego, Mission Bay and the Pacific Ocean. The campus is renowned for its beauty, and features Spanish Renaissance-inspired architecture.