Essential Functions: Job Purpose:Provide high level of leadership, supervision and strategic direction of the Law School Communications Office. Manage and control day-to-day office activities and facilitate a collaborative working environment with Law School colleagues, WSU administrators, faculty, staff, students, volunteers and law school constituents.Direct and implement marketing, public relations, communications, advertising and media relations efforts for the Law School. This position will be located in the Law School and will report to the Dean of the Law School.ESSENTIAL FUNCTIONSProvide marketing and communication leadership, supervision and strategic direction for the Law School. Manage and control day-to-day office activities to assist in creating a collaborative working environment with WSU administrators, faculty, staff, students and volunteers.Lead public relations efforts, increasing the visibility of the Law School, its services, students, alumni, faculty and overall core values.Oversee and coordinate all marketing and communication budget activities, including planning, directing, and overseeing the budget preparation process, long and short term planning, cost projections, and budget estimates.Supervise full time and part time support personnel. Hire, discipline, evaluate and provide training for assigned personnel. Determine staffing levels, make work assignments and oversee work flow to improve operational efficiencies.Review and edit existing promotional materials for marketing effectiveness, cross selling implications and adherence to brand guidelines. Make changes to increase impact.Create communications in various media for the Law School which reflect the brand and to competitively position the college. Responsible for content creation and content organization in all brochures, bulletins, event invitations, newsletters, magazines, postcards, HTML targeted emails, speeches, letters, memos andother publications for dissemination to both internal and external audiences.Oversee the Law School's online presence, including messaging, design and maintenance of the actual website and on line social networking sites.Coordinate communications projects with vendors andcontractors for the development and production of promotional materials, web site production and other collateral.Work collaboratively with the Office of Marketing andCommunications, Admissions and the Law School to achieve University goals.Perform other administrative duties as assigned, as well as participate in special projects, research and assignments.
Qualifications: Education:Bachelor's degree in communications or marketing; Master's degree in Marketing or Communications preferred.Experience:5-8 years experience in marketing and communications role (within higher education preferred). Marketing management and strategic planning experience; a proven track record in developing and administering a marketing/communications program.Knowledge, Skills and Abilities:Management Skills - Ability to train, motivate and develop subordinate staff. Ability to set and implement a self-directed agenda. Ability to delegate effectively, including monitoring and feedback on delegated tasks. Consensus building skills. Excellent ability to prioritize work assignments to meet deadlines. demonstrated ability to work effectively with all levels of management in Client organizations throughout the University.Organizational Leadership Skills - Ability to plan and set strategic direction for marketing and communication efforts and the ability to work and lead a variety of people and situations. Need to be able to articulate the mission of Wayne State University and the Law School to many constituencies.Planning/Organizing Skills - Ability to prioritize and plan work activities and develop strategies to achieve organizational goals, develop realistic action plans.Problem Solving Skills - Ability to identify and resolve problems, develop alternative approaches and meets challenges with resourcefulness.Customer Service Skills - Responds to customer needs and practices follow up to ensure customer needs are met.Communications Skills - Ability to interact and articulate sensitively with students, faculty, staff, and administrator in a multicultural and diverse community. Excellent written and oral communication skills.Technical Skills - Strong copywriting, editing and proofreading skills. Ability to manage multiple projects and priorities simultaneously, often under tight deadlines. Must be a self-starter, highly organized, and possess top level business management, interpersonal, presentation and facilitation skills.Computer Skills - Proficient in Microsoft Office and Windows based computer applications.
Founded in 1868, Wayne State University is a nationally recognized metropolitan research institution offering more than 400 academic programs through 13 schools and colleges to nearly 32,000 students. Wayne State?s main campus in Midtown Detroit comprises 100 buildings over nearly 200 acres; its five extension centers offer higher education to people throughout Southeast Michigan. Wayne State is dedicated to preparing students to excel by combining the academic excellence of a major research university with the practical experience of an institution that by its history, location and diversity represents a microcosm of the world we live in. Reflecting its location and the excellent international reputation of its graduate schools, particularly in the sciences, Wayne State boasts the most diverse student body among Michigan?s public universities. Its students represent 49 U.S. states and more than 60 countries.