The Global Demand Operations team at Rockwell Automation is looking for an outbound marketing expert who specializes in contact/lead generation and lead nurturing. In this role, you will be responsible for supporting and expanding the implementation of our global campaigns and programs including impactful webinar co-ordination, e-mail nurturing and production of regular results reporting. The ideal candidate will have experience ABM and industry knowledge in smart manufacturing.

Key Responsibilities:

• Own development of immersive personalized digital experiences for bespoke ABM programs

• Utilizing Eloqua and our CDP support and operationalize targeting criteria for our programs

• Develop personalized journeys and email marketing programs that generate demand for our products, services or key account initiatives

• Support the creation of our always-on email nurturing programs

• Work with 3rd Parties and/or agencies to co-create demand-based promotion

• Drive our channel marketing strategy and performance

• Focus on ABM program development to support our cross-sell/upsell initiatives

• Utilize digital platforms such as Linkedin and programmatic to generate targeted engagement

• Regularly work with our regional marketing teams to support regional marketing promotion activity, share content strategies, tactics.

• Support content and communication strategies, review content success from our global and regional campaigns.

• Ensure layout, imagery, copy is unified, represents Rockwell's brand.

• Working with our lead management team constantly evaluate our targeting to ensure optimum lead quality

• Working with our Analytics team produce timely program reporting

• Provide training and onboarding to global and regional team members where appropriate

• Generate documentation and best practices

Basic Qualification:

• Bachelor's degree
• Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Preferred Qualifications:

• Business process knowledge

• B-to-B marketing domain knowledge, particularly in demand creation workflows and marketing best practices

• Marketing technologies - especially MRM, MAP, SFA and BI

• Organizational design

• Sales processes

• Product lifecycle process

• Familiarity with 3rd party process designs, including Aligned Measurement Framework, the Forrester Revenue Waterfall, Technology Alignment Framework, Campaign Framework

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