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MN Landscape Arboretum Web Marketing/Content Professional
Position OverviewThe Web Marketing Professional is a member of the Marketing and Communications team and is primarily responsible for the development and management of the Arboretum’s website including definition and development. As the Arboretum moves towards a digital framework, this position is an integral part of developing the Arboretum’s identity.Responsibilities70% - Web ContentPlans, creates, publishes and edits content to attract and serve internal and external stakeholders using institutional website standards.Conducts or utilizes market research to identify web content of most interest to target customers.Evaluates web traffic & audience engagement metrics.Utilizes the Arboretum’s overall Communications Plan to identi


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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