Waterford School is Utah’s premier liberal arts, college preparatory independent school for students in Preschool through High School. Student learning is Waterford School’s reason for being. Since its founding, the School has instilled habits of independent thought, critical thinking, responsibility, passionate learning, and service to others. A commitment to equity, inclusion, and belonging is essential to the Waterford mission. The school’s liberal arts program provides a strong foundation, and the campus culture prepares students to pursue lives of meaning and purpose. Waterford delivers a world-class education distinguished by a rich curriculum, an outstanding faculty, a deep commitment to student growth, and a learning environment that is caring, nurturing, and inspiring.
The Director of Marketing & Communications will provide strategic development, planning and execution of the school-wide communications and marketing programs, coordinated to address Waterford School’s Institutional Advancement agenda and strategy (internal and external) with a unified and cohesive voice. This role will promote and advance the mission and vision of the school and build our community.
The Director of Marketing & Communications serves on the leadership team and reports to the Assistant Head of School for Enrollment & Institutional Advancement. They will represent the School, working directly with the Admissions and Development offices primarily, as well as with all colleagues and other offices and programs (Alumni, College Counseling, Athletics, Summer and Extracurricular Programs). They will be a strong partner with all administrative offices and will provide services for the advancement of each office.
Primary Responsibilities and Duties Include:
Develop and maintain a school-wide strategic marketing and communications plan that will enhance the visibility, image, and public awareness of the School.
Develop and maintain annual communications calendar
Develop and execute a strategic marketing plan geared towards prospective families and all external-facing stakeholders.
Maintain a consistent brand and graphic standard school-wide
Manage communications budget
Review, edit, and manage the writing, graphic design and production of all print and digital publications including: Annual Magazine, Annual Report, Annual Giving Brochure, Viewbook, Special Events publications, handbooks, directories, stationery and invitations, and all additional print and digital materials
Manage social media channels, which are executed by the Assistant Creative Director
Oversee market research.
Execute all advertising (design, placement) - print, digital, direct mail
Handle all public, community and media relations (feature articles, prepare messages and press releases, handle all media contacts, and cultivate relationships with all local media)
Develop and maintain all internal communications (weekly outreach to parents, dynamic email communication, timely messages to parents)
Manage publicity and promotion for all special events
Oversee the website, including content and content generation, design, SEO, UX, and general strategy
Manage visual needs, including photography, videography and all archives
Manage Marketing & Communications staff
Qualifications and skills:
5+ years of professional marketing, communications, journalism, graphic design, and web-design experience
Professional writing skills
Proven work with web-based communication tools (outbound and inbound strategies)
Excellent verbal communication and presentation skills
Excellent interpersonal skills connecting with and compelling a wide range of constituents
Ability to work independently and collaboratively with colleagues. Maintain and build relationships with multiple stakeholders
Creative, cooperative, amiable, supportive, sense of humor, well-read
Proficient with Adobe Creative Suite, Google Docs and Gmail
The Waterford campus is set on 41 acres at the foot of Utah’s Wasatch Mountains, one of North America’s premier outdoor and recreational areas. The school offers an outstanding working environment. The atmosphere is collegial; both families and faculty show a genuine commitment to learning. Benefits include medical, dental, 403(b).
Waterford School, a Preschool through Grade 12 day school enrolling 1,000 students, is in suburban Salt Lake City, UT. Waterford offers a broad, college-preparatory liberal arts program that emphasizes the fine arts in conjunction with the traditional academic disciplines. The Waterford campus is set on 43 acres at the foot of Utah’s Wasatch Mountains, one of North America’s premier outdoor and recreational areas. The school offers an outstanding working environment. The atmosphere is collegial; both families and faculty show a genuine commitment to learning.