Job Description The Marketing Manager, Clinical Trial Services (CTS) supports development and day-to-day implementation and management of the marketing strategy and plan for the portfolio of products that the CTS team offers. This includes integrated B2B and B2C marketing plans, positioning, messaging, materials development, and digital assets to propel sustainable growth and commercial success. Critical to success in this role is deep customer patient insight, strong cross functional collaboration, and a healthy balance of strategic, creative, and analytical capabilities.
This role will: â¢ Support development, implementation and pull through of the integrated portfolio marketing strategy and plan â¢ Partner closely with key internal stakeholders to develop and pull through portfolio marketing materials and initiatives that effectively communicate our products, services, and value to a variety of audiences â¢ Provides project management support for marketing initiatives and agency interaction. â¢ Collaborate with product teams and Business Development to understand recent developments and need for refreshed or new materials â¢ Work with internal partners to manage and ensure refresh of digital assets with approved content â¢ Manages Portfolio Marketing content on Clinical Trial Services intranet site â¢ Builds a deep understanding of our strategy, services, patient/consumer insight and the healthcare landscape â¢ Helps set and manage marketing milestones and budget â¢ Supports maintenance of repository for CTS data, claims and sources for use in materials â¢ Support development of materials for leadership as needed
Required Qualifications â¢ 3+ years of in-depth product management, marketing, or commercialization experience in a highly matrixed, collaborative environment in pharmaceuticals, biotech, or consumer healthcare â¢ 2+ years of demonstrated proficiency in marketing strategy, positioning, messaging, insight, value propositions and campaign/materials development
COVID-19 Vaccination Requirement CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.
You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.
Preferred Qualifications .â¢ Experience managing large-and-small scale projects across a matrixed organization and/or agency partners â¢ Experience setting and implementing marketing or commercialization strategy and plans â¢ Experience storyboarding content, framing key messages, and developing materials as well as working with a creative agency or design firm â¢ Experience with digital marketing asset content creation and management â¢ Experience with market research conduct, interpretation and translation into insights and plans â¢ Excellent organizational, project management and relationship building capabilities necessary to engage and direct multiple stakeholders towards achievement of objectives on time and within budget â¢ Advanced writing, presentation, and analytical skills
Business Overview At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans and community pharmacists, we’re pioneering a bold new approach to total health. As a CVS Health colleague, you’ll be at the center of it all. At CVS Health, we work every day to help people on their path to better health. Never has it been more important for us to deliver on our purpose to our valued customers, patients, members, and employees. With a presence in communities across the country, CVS Health colleagues are and will continue to be a critical piece of the country’s health care solution. The health and safety of our employees, patients, customers, and members is our top priority as we face the impact of COVID-19 together. If you would like to learn about the actions we are taking as a company as we learn more about COVID-19 and its spread, we encourage you to visit our COVID-19 resource center at https://cvshealth.com/covid-19 We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to att...ract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability. CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran – we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT. Please note that we only accept applications for employment via this site. We provide reasonable accommodations to qualified individuals with disabilities. If you need to request an accommodation, a qualified interpreter, written information in other formats, translation or other services, please contact our Advice and Counsel Reasonable Accommodations team by emailing Advice and Counsel Reasonable Accommodations team or calling 877-805-9511. If technical issues are preventing you from applying to a position, contact Kenexa Helpdesk at 1-855-338-5609 or [email protected] For technical issues with the Virtual Job Tryout, contact the Modern Hire Help Desk at 1-877-451-1695 or [email protected]