Assistant Athletic Director, Marketing and Revenue
Location: Pittsburgh, Pennsylvania
Required Education: Bachelor’s
Salary: Commensurate w/experience
Higher Education Institution
Internal Number: 10-656
The position of Assistant Athletic Director, Marketing & Revenue will lead the development and implementation of marketing, ticketing, sales and fan engagement strategies for the Duquesne Athletic Department with a focus on football and men’s basketball. The position will also oversee the daily operations and sales strategy of the Ticket Office.
As a condition of employment, Duquesne University requires all new employees —full-time and part-time, including adjunct faculty—to get a COVID-19 vaccine and provide proof of their vaccination upon commencement of employment.
New employees requesting a religious or documented medical exemption from the vaccine must complete and submit a Duquesne University exemption request form for review and approval. To receive the appropriate exemption request form, contact [email protected] Employees with approved exemptions will be required to be tested on a regular basis. DUTIES AND RESPONSIBILITIES:
Primary marketing contact for the football and men’s basketball.
Leading single game and season ticket sales strategy and planning efforts.
Building a year-round social media engagement plan to increase exposure and fan engagement.
Manages all in-game logistics (scripts, production sheets, video board activation, game atmosphere, music, etc.).
Develops, directs and coordinates a comprehensive, in-season marketing plan for assigned sports.
Collaborates with Red & Blue Crew to drive student attendance.
Collaborates with campus entities to grow increase school spirit and engagement.
Attends postseason tournaments as the on-site marketing contact.
Develops, directs, coordinates and executes marketing/attendance plans for assigned Olympic sport(s) with clearly defined goals and objectives.
Prepares and coordinates game day promotional activities.
Identifies and implements grassroots marketing activities.
Works as a member of the department’s event management team, specifically during men’s basketball – coordinating all facets of the game day production.
Writes and develops content for use in email marketing, print, digital and social media platforms.
Critically evaluates all in-game marketing and promotional aspects for effectiveness, improvements and new elements.
Stay up-to-date on marketing trends and technologies.
Builds game atmosphere plan to drive engagement and home-court advantage including video board content planning, music, student activation.
Ensures the in-game activation of all corporate elements.
Assists in the coordination of game day logistics including scheduling of national anthem performers, color guard, halftime entertainment, public address announcers, and student workers for assigned sports.
Oversight of two full-time staff members for ticket sales and operations.
Collaborates with the ticket office team to develop sales and revenue goals for assigned sports and postseason events.
Creates detailed promotional sales plans for season, individual, group and mini-plan ticket packages that include but are not limited to digital advertising, social media, and email campaigns.
Coordinates with campus entities for event promotion.
Performs attendance analysis for forecasting, sales and auditing decision-making.
Ensures a smooth and seamless ticket operation (e.g. timely reporting, attendance tracking, forecasting, auditing and financial reconciliation, etc.).
Responsible for the maintenance and upkeep of all ticket webpages to ensure accurate information.
Oversees one work study student employee and up to one Graduate Assistant.
Coordinates athletics-related events to increase brand recognition and engagement across campus.
Assists in the hosting of all home events and postseason tournaments (Conference Championships and NCAA Tournaments).
Completes other duties as assigned.
Bachelor’s degree from an accredited institution in marketing, communications, sports marketing or related field.
Four to six years of progressive marketing, promotions and in-game promotion management in collegiate or professional sport.
Alternately, the successful candidate may possess any equivalent combination of experience and training, which provides the knowledge, skills and abilities required to perform the essential job functions. This includes, but is not limited to, the following:
Strong interpersonal, creative and communication skills are essential, including the ability to communicate in writing.
Excellent organizational, project management, problem-solving and customer service skills Demonstrate strong understanding of marketing plans and strategy.
Innovative, creative and energetic personality that will recommend and implement new ideas.
Willingness to work extended hours beyond the typical business day, nights and weekends throughout the academic year.
Ability to communicate and adhere to University, Atlantic 10 Conference and NCAA policies, procedures, rules and regulations.
Commitment to the University’s values of diversity, equity and inclusion, and recognition of the importance of treating each individual with dignity and respect consistent with the University’s Mission. Demonstrated experience with, and understanding of, the broad diversity of the University community (students, faculty, staff and others).
Ability to establish and maintain effective working relationships with the University Community.
Ability and willingness to contribute actively to the mission of the University and to respect the Spiritan Catholic identity of Duquesne University. The mission is implemented through a commitment to academic excellence, a spirit of service, moral and spiritual values, sensitivity to world concerns, and an ecumenical campus community.
Applicants are asked to submit a cover letter, resume, and contact information for three professional references.
Catholic in its mission and ecumenical in spirit, Duquesne University values equality of opportunity as an educational institution and as an employer. We aspire to attract and sustain a diverse faculty and staff that reflects contemporary society, serves our academic goals and enriches our campus community. We particularly encourage applications from members of underrepresented groups and support dual-career couples through our charter membership in this region's HERC (http://www.hercjobs.org/oh-western-pa-wv/).
We invite applicants for this position to learn more about our university and its Spiritan heritage by visiting http://www.duq.edu/about/mission-and-identity/mission-statement. Those invited to campus for an interview may be asked about ways in which they see their talents contributing to the continued growth of our community and furthering its mission.
Duquesne University, a private, Catholic institution, prides itself on being mission-centered and mission-driven. Our employees contribute to our culture of academic excellence and our mission of serving God by serving students. In turn, they enjoy a supportive working environment that values individual talents, encourages teamwork and rewards accomplishments.
A nationally ranked top-tier university, Duquesne has established a legacy of excellence in liberal and professional education. Our 14:1 student-faculty ratio allows our students to work closely with expert faculty. Duquesne has also won accolades and recognition among the nation’s top 20 small research schools for our research initiatives and faculty productivity.
Situated on a 50-acre campus within the city, Duquesne provides a small-town feel in an urban setting. The Pittsburgh region offers a variety of cultural, education and professional opportunities, as well as a safe and affordable lifestyle.
We strive to attract, recruit and retain a dynamic, diverse workforce. Our employees benefit from an array of campus resources that provide convenience and cost savings, including a variety of dining options, a full-ser...vice Starbucks, a retail bank and credit union, a fitness center and year-round wellness programs and onsite parking. Employees also may take advantage of the many educational, cultural and sporting events sponsored by the university.