This is a new role, as the Sr. Product Marketing Specialist-Sports Betting, you will be working with our sports betting product team and work effectively in designing what IGT should be building next. You will do Marketing Intelligence and interface with IGT and Competitive Customers and translate information on what is needed next for our product lines.
* Understand the IGT product: * Learn and remain continuously familiar with the capabilities of the IGT Sports betting platforms. * Maintain sufficient understanding of the technologies and architecture of the solution to enable meaningful discussions with technical teams and inform the feasibility of proposed solutions. * Provide insight into the sports betting market and IGT PlaySports position in it: * Visit casinos and sports betting locations throughout North America to research sports betting installations * Actively monitor and research capabilities of all significant players in the market * Identify product gaps and emerging trends and propose product evolution based on those requirements * Work within the product team to define the product capabilities and scope of roadmap and changes: * Produce Documents and diagrams to describe existing and proposed new features of the system. Specifically, these will include Solution Proposals, Specifications, User Stories, Wireframes and System descriptions * Work with Customers and graphic designers to define and refine user interface in the context of technology, architecture and product capabilities * Work with third parties to define integrations and to guide and oversee integration development in conjunction with the development team. * Work with all business teams - London, Las Vegas, Belgrade, Rome, Reno, Moncton etc. whoever has involvement in Sports projects.
* Thorough and detailed understanding of sports betting, especially US-style, from both player and operator perspective * Demonstrable ability to understand technical aspects and implications of proposed solutions * Excellent business English * Ability to document requirements clearly and concisely * Ability to communicate effectively with customers, internal stakeholders and developers * At least one year of experience in Product Owner or several years in Business analyst roles
Preferred Qualifications: * A thorough and detailed knowledge of player-facing gaming interfaces on mobile and desktop. * Player workflows * Registration and accounts pages * Understanding of Mobile app store policies and constraints
Keys to Success
* Building collaborative relationships * Decision making * Drive results * Foster innovation * Personal energy * Self-leadership
IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees.