Marketing Solutions Functional Lead - Experience Management
Locations: Denver, CO
In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels.
Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end to end.
We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.
Work you'll do
As a Functional Lead, you'll help drive client-facing initiatives that deliver marketing solutions through a tight collaboration across multiple levels with various internal and external groups. This strategic role works closely with the Technical Leads to facilitate discovery sessions across a variety of business and technical users at our clients. This process provides critical detail required to deliver a platform that provides business and technical value to the customer. The role requires a client-forward focus and will be asked to lead client-facing requirements gathering and enable the implementation team for success.
Your responsibilities will include:
â¢ Working with clients to help define use cases and prioritize based on business value and scope
â¢ Facilitating strategic conversations with clients to define and document business and technical requirements based on prioritized use cases
Taking full ownership of a product backlog and support the team in value-based prioritization
Working with cross-functional teams to clearly link functional scope back to business value
Clearly define the value for our clients associated with delivering against capabilities and requirements
Working with customer(s) as well as internal teams to clearly define and document project scope, requirements and integration points as they relate to solution implementation
Developing key content and assets for project workshops for functional and scope priority alignment
Developing business requirement documentation and project deliverables
Maintaining working knowledge of end-to-end solution, with the ability to identify risks and issues as project progresses
Collaborating with onshore and offshore teammates
Owning functional testing of the implemented solution
Managing business stakeholders through user acceptance testing
Advertising, Marketing & Commerce
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.
We serve our clients through the following types of work:
Cross-channel customer engagement strategy, design and development (web, mobile, social, physical)
eCommerce strategy, implementation and operations
Marketing Content and digital asset management solutions
Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
Advertising campaign ideation, development and execution
Acquisition and engagement campaign ideation, development and execution
Agile based, design-thinking, user-centric, empirical projects that accelerate results
â¢ Experience in consulting or agency; background working with various methodologies, frameworks, organization structures, disciplines, and documentation
â¢ Proven experience managing end-to-end marketing technology projects; preferably related to marketing databases or marketing campaign tools (prefer work with SDLC process)
Minimum 5+ years of prior consulting experience in a client-facing functional role, ideally within the Digital Marketing Cloud space
Experience creating and managing client deliverables
Experience with customer data leveraged for marketing purposes
Thorough understanding of marketing databases and/or implementation of digital marketing campaigns through all online channels, ideally hands on experience with existing products
Experience taking ownership of backlog development, prioritization and roadmap activity
Excellence in communicating with and managing both technical and non-technical resources
Excellent problem-solving skills with a demonstrated ability to identify issues, resolve them quickly and know when to rely on internal resources to assist
An innovative thinker, collaborative business partner, who is well-organized and detailed with strong presentation and reporting skills is recommended
Professional demeanor, ability to interact with and lead diverse teams, and communicating with client managers, directors, and VPs including CMOs and CXOs.
Strong verbal, presentation, and written communication skills as well as strong conflict resolution and negotiation skills
Ability to manage in an environment of ambiguity with diverse stakeholders
Ability to build strong relationships and generate opportunities for repeat business
Limited immigration sponsorship may be available
Hands-on experience with transforming business requirements into data processes
Prior experience with Digital Marketing Solutions and Customer Data
For individuals assigned and/or hired to work in Colorado, Deloitte is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to the State of Colorado and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and delivery model. We would not anticipate that the individual hired into this role would land at or near the top end of the range, but such a decision will be dependent on the facts and circumstances of each case. A reasonable estimate of the range is $119k to $159k.
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