Overview: The Marketing Director is responsible for developing and implementing the mall’s consumer marketing to ensure awareness of store mix, drive retailer traffic/sales, enhance long term strategic positioning, implementation of events and PR plans, direct all digital and social media communication, and foster store participation to maximize retailer sales performance. The position will report up to the Mall’s General Manager.
Specific areas of responsibility include:
Event Marketing: Develop and execute annual event plans which are reflective of the property’s positioning, conducive to the needs of the local market, and drive retailer sales performance. Secure property enhancing sponsorships to reduce expense while improving the overall event.
Social Media: Develop and coordinate strategic social media platforms to enhance the Center’s position in the market. Continue to research and implement new and effective digital strategies. Maintain and update the Mall’s website and Facebook page.
Public Relations: Effectively develop, manage, and execute PR strategy, including media relations, event development, press release generation (events; seasonal fashion; gift giving; business news) and emergency response.
Retailer-Specific Marketing: Establish strong tenant communication and partnerships; review retailers marketing strategies and create collaborative marketing efforts to ensure retailer and property success.
Branding: Effectively build a brand that is consistent and meaningful. Brand messaging should appeal to shoppers, merchants, and community partners.
Community Development: Develop individual, organizational, consumer and business contacts within the community to build the property’s local market relationship and growth within the market. These relationships should reflect the Center’s commitment to improving the quality of life in the communities we serve while building the sales performance of the property.
Performance & Reporting: Responsible for preparation of monthly and quarterly marketing reports. Utilize Placer a.i. and sales data to measure the performance of retailer operations and property marketing strategies.
Leasing: Support national and local leasing in understanding the local market (geography; demographics; existing and new retailer opportunities), preparation of the sales material and providing whatever assistance required to secure an optimal merchandise mix and occupancy rate.
Concierge: Responsible for staffing and the oversight of Guest Services as a on property consumer touch point.
Project & Budget Management: Develop budget and effectively manage expenses.
Sponsorships: Sell advertising, sponsorship, and partnership opportunities throughout the property to maximize alternative revenue.
Education / Experience in Marketing, Communications, or related field required.
Bachelor’s degree or higher preferred.
3 years of marketing experience in real estate, retailer, or consumer-driven
Understanding of event/PR strategy and development.
Strong interpersonal/relationship building skills.
Initiative-taker; intrinsically motivated. Strong desire to succeed.
Excellent communicator, both verbal & written.
Strong ability to adapt solutions to new situations requiring reasoning based on experience or interpretation.
Detail oriented with strong organizational skills and ability to multi-task.
Proficient computer skills, including Word, Excel, PowerPoint, and the Internet.
Strong analytical skills.
Web and social media design experience.
Must be willing and available to work extended hours, including evenings, weekends, and holidays as necessary.
Our client expects on-site teams to be self- motivated and reliant, efficient, capable of developing programs and effectively managing their responsibilities with limited guidance. The center teams must function as a cohesive unit. Individuals from time to time must step outside their job description to further the overall goals of the property.
Poline Search Partners is an international executive search firm specializing in the shopping center industry. We serve property owners, developers, retailers and service providers who are seeking remarkable talent and work to align them with candidates who are eager for new growth opportunities. Since 1979, our team has been connecting companies and candidates with a commitment to integrity and client satisfaction—making us the industry’s most trusted leader in recruitment.