The Role: Marketing Manager - Data Management Solutions
The Grade: 10 (Internal Use Only)
The Location: New York and Colorado
The Team: Our marketing team is composed of creative and enthusiastic B2B marketing professionals located around the world. As part of the Commercial organization - with strong partnership to Product - we focus on building brand awareness and driving front-end pipeline. We value teamwork, drive ideas with data, and execute in a meaningful way to our internal stakeholders and external clients. The business has a casual and friendly atmosphere with an entrepreneurial spirit. It is crucial that you thrive in a fast-paced, performance-based culture to be successful within our organization.
The Impact: In this role, you will work in close partnership with the Lead Marketer for DMS including: developing marketing strategies, tactical goals, and KPIs for DMS product marketing campaigns. He or she will lead internal and external campaigns to launch product, build brand awareness, and drive pipeline and usage for our solutions, partnering closely with Commercial, Product, and Demand Generation Marketing teams to understand business objectives, create and deliver annual marketing plans in alignment with these objectives, and report regularly on progress. Marketing efforts will include managing multi-channel marketing incorporating email, digital, social, print, account-based marketing programs, and events.
Responsibilities: * Partner closely with the Lead Marketer for DMS and act as a strategic partner to Sales, Relationship Management and Product members to develop annual marketing plans and support Go-to-Market initiatives aligned to the business growth strategy. * Produce, execute, measure and report on marketing campaigns and programs developed via multi-marketing channels to drive awareness, generate and nurture leads. * Understands the company's products and the competitive market landscape to draft persona-driven and product messaging. * Create and maintain marketing collaterals, website/microsite and inventory of marketing assets to support sales enablement. * Develop and manage web and social media content assets, and SEO and SEM programs. * Utilize Marketo to build email campaigns that reach target segments and nurture leads towards conversion. * Partner with Events Marketing to ensure events are appropriately staffed and reflect our brand; set and proactively collect event ROI metrics. * Partner with other S&P Global divisions; identify synergies and opportunities to collaborate.
What we're looking for:
Basic Qualifications: * Bachelor's degree or equivalent (Marketing, Communications, Business or related field preferred); 3 years of marketing experience preferred * Foundation understanding of the industries and markets covered by S&P Global Market Intelligence * Experience writing marketing copy that clearly communicates a product's benefits and unique selling proposition * Knowledge of digital, social, email and event channels used to build B2B marketing campaigns * Self-starter with excellent organizational and time management skills * Ability to work both individually and within a team in a fast-paced and changeable environment * Ability to collaborate with others beyond one's reporting line * Familiarity with Salesforce and Marketo systems will be highly desired * Excellent oral and written communication skills * Passionate and focused * Relentless and hardworking * Fun! Energetic! Obsessed with Winning!
Based on hiring leader recommendation (US only) and Visa appetite, you may add an optional line that reads: This role is limited to persons with indefinite right to work in the United States.
We pride ourselves on our agility and diversity, and we welcome requests to work flexibly. For most roles, flexible hours and/or an element of remote working are usually possible. Please talk to us at interview about the type of arrangement that is best for you. We will always try to be adaptable wherever we can.
Return to Work
Have you taken time out for caring responsibilities and are now looking to return to work? As part of our Return to Work initiative (link to career site page when available), we are encouraging enthusiastic and talented returners to apply, and will actively support your return to the workplace.
Compensation/Benefits Information (US Applicants Only):
S&P Global states that the anticipated base salary range for this position is $70,000 to $108,000. Base salary ranges may vary by geographic location. In addition to base compensation, this role is eligible for an annual incentive plan.
This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit https://www.spgbenefitessentials.com/newhires.
About Company Statement:
S&P Global delivers essential intelligence that powers decision making. We provide the world's leading organizations with the right data, connected technologies and expertise they need to move ahead. As part of our team, you'll help solve complex challenges that equip businesses, governments and individuals with the knowledge to adapt to a changing economic landscape.
S&P Global Market Intelligence partners with customers to broaden their perspective and operate with confidence by bringing them leading data sources and technologies that embed insight in their daily work.
S&P Global Ratings offers critical insights for credit, risk and sustainable finance solutions that are essential to translating complexity into clarity, so market participants can uncover opportunities.
S&P Global Commodity Insights enables organizations to create long-term, sustainable value with data and insights for a complete view on the global energy and commodities markets.
S&P Global Mobility turns invaluable insights captured from automotive data to help our clients understand today's market, reach more customers, and shape the future of automotive mobility.
S&P Dow Jones Indices provides iconic and innovative index solutions, bringing transparency to global capital markets.
S&P Global Engineering Solutions solves for tomorrow's challenges today by transforming workflows and end-user experiences with data, insights and technology.
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: [email protected] and your request will be forwarded to the appropriate person.