Details
Posted: 20-Apr-22
Location: Charlotte, North Carolina
Salary: Open
Internal Number: 220000EI
Enterprise Solutions Marketing Lead Manager (Remote) (220000EI)
Primary Location : UNITED STATES-NC-Charlotte
Organization : Equitable
Schedule : Full-time
Description
At Equitable, our power is in our people.
We're individuals from different cultures and backgrounds. Those differences make us stronger as a team and a force for good in our communities. Here, you'll work with dynamic individuals, build your skills, and unleash new ways of working and thinking. Are you ready to join an organization that will help unlock your potential?
MARKETING CENTER OF EXCELLENCE
The Marketing Center of Excellence plays a vital role in advancing Equitable's business, brand, and mission: to help our clients secure their financial well-being so they can pursue long and fulfilling lives. We start with always seeking to better understand, advocate for, and deliver on the needs of our clients and distribution partners. Our goal is to forge lifelong relationships with clients and advisors, delivering holistic solutions that instil financial confidence and help to achieve life goals.
RESPONSIBILITIES
We are seeking a results-oriented and creative Marketing manager to join the Group Retirement Marketing Team. This person will lead marketing strategies for the Enterprise Solutions team leading cross channel marketing programs to support growing the 401k business for the organization.
This position works closely with data and analytics, campaign management and LOB marketers to build comprehensive marketing plans to support the ES business OKRs. S/he will leverage deep marketing experience and strong relationship management skills to partner closely with the ES LOB partners.
- Utilize marketing knowledge to actively contribute to the planning process by building innovative ideas that support Equitable's brand and business objectives.
- Work with the Marketing COE partnership to develop comprehensive marketing plans in support of the business including Data & Analytics, research, brand, digital, creative and customer experience.
- Build strong partnerships with other areas to ensure implementation of programs are flawless (e.g. compliance, legal, IT)
- Use agile process to strategize, develop, implement, and measure marketing programs to enhance the inforce and prospect experience.
- Manage multiple marketing campaigns as well as present marketing plans to the LOB for feedback and integration into the business plans
- Develops marketing program requirements including detailed data requirements, test plan, segmentation, business rules, and milestones
- Provides direction to internal agency partners to steward high-performing campaigns and deliverables
- Understands components of the marketing mix and provides end-to-end program management
- Recommend and implement new ideas and innovations to improve each marketing strategy
Qualifications
Skills required to ensure your success include:
- Business Acumen: Knowledge of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.
- Channel Marketing: Knowledge of various channel marketing strategies and solutions used to carry out a marketing plan; ability to promote a financial services organization's brand, products, and services through multiple and diverse avenues.
- Channel Expertise: Understanding the full suite of marketing channels in order to build integrated, multi-channel campaign strategies.
- Data & Analytics: Knowledge of insights & analytics; ability to work with data teams to build comprehensive measurement plans including focus on test and learn capabilities.
- Diversity, Equity and Inclusion: Demonstrates a commitment to Diversity, Equity and Inclusion by treating everyone with respect and dignity, ensuring all voices are heard and advocating for change.
OTHER QUALIFICATIONS
- 7+ years product marketing experience, acting independently or as mid-level manager, leading marketing or sales efforts of financial products (such as variable annuities, life insurance, mutual funds or other investment offerings)
- Experience in managing multiple deliverables and stakeholders
- Financial services experience preferred
- 401k experience preferred
- Marketing agency candidates strongly encouraged
- Experience managing tools including Workfront
- Flexible/Adaptable - ability to work effectively in a variety of situations and respond to change in a positive manner
- Strong project management skills; Strong ability to multitask and operate across multiple projects
- Strong collaborator, excellent written and communication skills and proven experience managing projects
- Readiness to "roll up the sleeves" and to go outside comfort zone to learn
- Creative problem solver
ABOUT EQUITABLE
At Equitable, we're a team of over ten thousand strong; committed to helping our clients secure their financial well-being so that they can pursue long and fulfilling lives.
We turn challenges into opportunities by thinking, working, and leading differently - where everyone is a leader. We encourage every employee to leverage their unique talents to become a force for good at Equitable and in their local communities.
We are continuously investing in our people by offering growth, internal mobility, comprehensive compensation and benefits to support overall well-being, flexibility, and a culture of collaboration and teamwork.
We are looking for talented, dedicated, purposeful people who want to make an impact. Join Equitable and pursue a career with purpose.
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Equitable is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.
NOTE: Equitable participates in the E-Verify program.
If reasonable accommodation is needed to participate in the job application or interview process or to perform the essential job functions of this position, please contact Human Resources at (212) 314-2211 or email us at [email protected] .
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