Search Engine Optimization (SEO) & Marketing Analytics Specialist

St. John's established in 1870, has three New York City campuses; a graduate center in Hauppauge, NY; international locations in Rome, Italy; Limerick, Ireland; and Paris, France; and study abroad locations around the world. The Princeton Review and other top rankings consistently recognize the University's outstanding academics, diverse student body, dynamic internship and volunteer opportunities, focus on student life, and diverse study abroad offerings. St. John's University offers more than 100 undergraduate and graduate programs in its six colleges and schools, with a growing number of programs offered online. The University is accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations.

A dedication to diversity, equity and inclusion is at the heart of our mission. As a Catholic and Vincentian university, St. John's is committed to institutionalizing practices of inclusive excellence to ensure that we welcome and celebrate the intrinsic worth of all members of our community. We will become an even stronger university as we enhance equity at every level of our institution. As noted in our Vision Statement, our graduates will excel in the competencies and values required for leadership and service in a rapidly evolving world.

Department: Marketing and Communications

Specific Job Title: Search Engine Optimization (SEO) & Marketing Analytics Specialist

Reports to: Director or Digital Communications

Campus: Queens (Applicant can work remotely)

Job Summary:

Reporting to the Director of Digital Communications, the SEO and Marketing Analytics Specialist will be responsible for the development and management of a reporting dashboard to measure the effectiveness of all earned, owned, and paid campaigns. The Specialist will review and analyze the University's organic and paid website and digital content to identify and implement opportunities to optimize from both a technical and content perspective. This role would provide a holistic understanding of Marketing and Communications' work's impact beyond and between paid campaigns, synthesizing data from impression to web activity, to Slate actions. This role would also provide and maintain a consistent SEO strategy, allowing us to continuously optimize the University's web assets.

To be a successful SEO and Marketing Analytics Specialist you should be driven, very detail-oriented and eager to find and communicate new ways to increase the University's organic visibility throughout search engines.

Essential Functions:

• Reviewing and analyzing University site pages for areas that can be improved and optimized
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Tie together web activity from paid, owned and earned media to provide holistic reports of all touchpoints and their effect on campaign goals
• Under the direction of the Director of Media Planning, execute and oversee PPC campaigns that support strategic campaigns and priorities.
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites, and social media accounts (would only include if we cannot pursue the second position)
• Developing link building strategies
• Analyzing keywords and SEO techniques used by competitors
• Finding and fixing St. John's site crawl errors related to SEO
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Compiling and presenting SEO guidelines

Competencies

• Prior experience in data analytics, content marketing, content growth and SEO
• Working knowledge of search engine optimization practices
• Familiarity with CRM data, specifically Slate and Banner
• Knowledge of website CMS (Drupal, Wordpress, etc.)
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Excellent verbal and written communication skill
• Ability to work within a team and independently
• Expert knowledge of Google analytics
• Experience with website optimization tools
• Strong organizational, time management, and analytical skills

Work Environment

This position operates in a professional office environment; This position is required to use standard office equipment such as personal computers, printers, etc.

Physical Demands

While performing the duties of this job, the employee is occasionally required to stand; move about; sit; to carry work and use controls; reach with hands and arms; climb stairs; communicate.

Position Type/Expected Hours of Work

Standard days and hours of operations are Monday through Friday from 8:30 a.m. to 4:30 p.m. This position may require night and weekend work hours.

Applicant can work remotely.

Required Education and Experience:

• Bachelor's degree in data analytics, marketing, communications, or a similar field.
• 2-4 years experience

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time, with or without notice.

All persons hired are required to be vaccinated and boosted against the COVID-19 virus, subject to the reasonable accommodation provisions of applicable law.

This position may be relocated to any of St. John's University's physical locations at any time

St. John's offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John's performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events.

Any offer of employment is subject to receipt by St. John's University of satisfactory references, verification of employment and education.

St. John's University is an Equal Opportunity Employer and encourages applications from women and minorities. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, or any other characteristic protected by law.



To apply, visit https://jobs.silkroad.com/StJohnsEdu/Careers/jobs/218998





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