JOB SUMMARY: Develops and implements marketing strategies that drive volume growth, independently. Researches, proposes, and produces measurable annual marketing plans, utilizing a range of communication channels to reach target audiences. Analyzes background information, data, and statistics of various marketing strategies.
Develops, implements, and evaluates all marketing, advertising and promotion of assigned service lines to include digital and traditional campaigns, email, marketing automation, digital search, display and social media campaigns, advertising, out-of-home, print collateral.
Monitors effectiveness of marketing tactics through tracking patient visits, marketing analytics and financial reports.
Monitors, researches, and analyzes political, legal, and regulatory environment affecting areas of responsibility. Conducts regular analysis of competitive landscape, including cost and pricing analysis of existing and proposed services, and competitive pricing and reimbursement.
Production responsibilities to include independently executing projects, proofreading and creating/ maintaining status reports. Coordinate daily tasks with clients, internal departments & outside vendors to ensure flawless execution of marketing plans, events, PR initiatives and programs. Provide tactical support as needed and coordinate with multiple departments including Clinical staff, Operations, Production, Digital Marketing to execute Marketing Plans. Compile and manage project timelines and task lists. Copywriting and proofreading marketing materials for messaging, accuracy and brand consistency and managing stakeholder approvals.
Solicits feedback from consumers, physicians, and other stakeholders in the development and execution of marketing plans.
Develops and maintains strong working relationships with organizational leadership to understand and align objectives, develop recommendations and secure alignment with marketing plans, and position strategic marketing as a trusted partner.
Regularly presents both plans and outcomes to key stakeholder groups.
Participates in the assessment and development of proposed new services that evolve from market research analysis and business development efforts.
The responsibilities listed are a general overview of the position and additional duties may be assigned.
MARKETING KNOWLEDGE AND SKILLS (ADVANCED): - Knowledge and skills in integrated digital marketing, broadcast and print production, promotional and collateral materials, as well as web and social media presence. Demonstrates attention to detail, timeline, deadlines, budgets.
COMMUNICATION (ADVANCED): - Clearly, effectively and respectfully communicates to employees or customers.
CRITICAL THINKING (INTERMEDIATE): - The objective analysis and evaluation of an issue in order to form a judgment.
CUSTOMER SERVICE (ADVANCED): - A continuing focus on the needs and requirements of customers, anticipating their needs, remaining sensitive to customers while performing services for them, responsive to customer needs.
DOCUMENTATION & WRITING SKILLS (ADVANCED): - Demonstrates knowledge, training, and experience in documentation and writing to provide high quality products that will engage an audience and speak for the organization. Delivers documentation services in a creative and imaginative manner while setting a standard for others.
NETWORKING (INTERMEDIATE): - Build relationships through industry contacts, professional organizations and individuals.
SYSTEM KNOWLEDGE (INTERMEDIATE): - Knowledge of the operation and support of the system from the standpoint of computer operations, network operations, and/or technical support.
Organizational Impact: Independently delivers on objectives with understanding of how they impact the results of own area/team and other related teams.
Problem Solving/ Complexity of work: Utilizes multiple sources of data to analyze and resolve complex problems; may take a new perspective on existing solution.
Breadth of Knowledge: Has advanced knowledge within a professional area and basic knowledge across related areas.
Team Interaction: Acts as a go-to resource for colleagues with less experience; may lead small project teams.
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Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery and patient care, VUMC is a community of individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded and your abilities challenged. It is a place where your diversity -- of culture, thinking, learning and leading -- is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt's mission is to advance health and wellness through preeminent programs in patient care, education, and research.
VUMC Recent Accomplishments
Because we are committed to providing the best in patient care, education and research, we are proud of our recent accomplishments:
* US News & World Report: #1 Adult Hospital in Tennessee and metropolitan Nashville, named to the Best Hospitals Honor Roll of the top 20 adult hospitals, 10 nationally ranked adult specialty programs, with 3 specialties rated in the top 10 nationally, Monroe Carell Jr. Children's Hospital at Vanderbilt named as one of the Best Children's Hospital in the nation, with 10 out of 10 pediatric specialties nationally ranked.
* Healthcare's Most Wired: Among the nation's 100 "most-wired" hospitals and health systems for its efforts in innovative medical technology.
* Becker's Hospital Review: named as one of the "100 Great Hospitals in America", in the roster of 100 Hospitals and Health Systems with Great Oncology Programs and to its list of the 100 Hospitals with Great Heart Programs.
* The Leapfrog Group: One of only 10 children's hospitals in the to be named at Leapfrog Top Hospital.
* American Association for the Advancement of Science: The School of Medicine has 112 elected fellows
* Magnet Recognition Program: Received our third consecutive Magnet designations.
* National Academy of Medicine: 22 members, elected by their peers in recognition of outstanding achievement
* Human Rights Campaign Healthcare Equality Index: 6 th year in a row that Vanderbilt University Medical Center was a Leader in LGBTQ Healthcare Equality.
Vanderbilt University Medical Center is home to Vanderbilt University Hospital, The Monroe Carell Jr. Children’s Hospital at Vanderbilt, the Vanderbilt Psychiatric Hospital and the Vanderbilt Stallworth Rehabilitation Hospital. These hospitals experienced more than 61,000 inpatient admissions during fiscal year 2015. Vanderbilt’s adult and pediatric clinics treated nearly 2 million patients during this same period. Vanderbilt University Hospital and the Monroe Carell Jr. Children’s Hospital at Vanderbilt are recognized again this year by U.S. News & World Report’s Best Hospitals as among the nation’s best with 18 nationally ranked specialties. Vanderbilt University Medical Center is world renowned because of the innovation, work ethic and collegiality of its employees. From our health care advances to our compassionate care, Vanderbilt owes its accomplishments and reputation to staff and faculty who bring skill and drive and innovation to the medical center day after day. World-leading academic departments and comprehensive centers of excellence pursue scientific discoveries and transformational educational and clinical advances across the entire spectrum of health and disease.As t...he largest employer in middle Tennessee, we welcome those who are interested in ongoing development in a caring, culturally sensitive and professional atmosphere. Most of us spend so much of our lives at work, we want to be part of maintaining a workplace in which people support one another and encourage reaching for excellence. Many high-achieving employees stay at Vanderbilt because of the professional growth they experience and because of their appreciation of Vanderbilt’s benefits, public events and discussions, athletic opportunities, beautiful setting and, above all, sense of community and purpose.Vanderbilt and its employees share a set of mutual expectations that have been created with productivity, legality, fairness and safety always in mind. We believe that our investment in training and compensating employees multiplies in value when we enable individuals to deliver their best performance for the benefit of us all.