Murrow College of Communication Marketing Director
Washington State University
Location: Pullman, Washington
Type: Full Time
Preferred Education: 4 Year Degree
Internal Number: R-5377
Summary of Duties: The Marketing Director is responsible for developing timely, creative, data-driven marketing strategies that reinforce the WSU Murrow College brand and bolster awareness, respect and loyalty among all stakeholders at the Edward R. Murrow College of Communication. As the leader of the Murrow College marketing team, this individual collaborates with colleagues within the marketing department, faculty, leadership, NWPB, and colleagues in other departments system wide as needed.
The Marketing Director is responsible for College marketing, advertising, public/community relations, website, social media, events and internal communication. The Marketing Director prioritizes activities that support student, faculty and staff recruitment, enrollment, and retention. This position also plays a significant role in the marketing and planning of the annual Murrow Symposium event. The Marketing Director must have a passion for team building and a strong commitment to creating a diverse, equitable and inclusive environment. Responsibilities also include hiring, training, supervising, evaluating and applying corrective action of employees on the Marketing team. This position is also responsible for developing and administering marketing and campaign budgets.
Monthly Salary: Commensurate with qualifications and experience. View the HRS Benefits website for details on competitive benefits available.
WASHINGTON STATE UNIVERSITY IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EDUCATOR AND EMPLOYER. Members of ethnic minorities, women, special disabled veterans, veterans of the Vietnam-era, recently separated veterans, and other protected veteran, persons of disability and/or persons age 40 and over are encouraged to apply.
WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.
WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or [email protected].
Required Qualifications: Positions require a Bachelor’s degree in a relevant field and six (6) years of progressively responsible relevant experience, which has included at least three (3) years of managerial experience. A Master’s degree in a related field may be substituted for up to one (1) year of the required experience. Education and experience can be tailored to fit the specific organizational entity/directorial assignment.
Integrated marketing experience, including brand management as it relates to the functions of publications, digital marketing, and advertising.
Professional communication skills including public speaking, the ability to write and edit accurate, appealing content, and the ability to speak persuasively about the institution to a variety of constituents including prospective students, current students, donors, alumni, legislators, faculty, staff, and administration.
Work experience that demonstrates competency, proficiency, and accuracy using software programs including, but not limited to, Microsoft Word, Excel, PowerPoint, Outlook, Teams, Hootsuite, MailChimp, Canva.
Demonstrated commitment to diversity, equity, and inclusion.
Demonstrated leadership with strategic, policy, and budget planning experience in complex organizations.
Demonstrated leadership, management, administrative and supervisory skills to motivate and build staff competencies.
Master’s degree in a related field.
Relevant work experience in an institution of higher education or a comparable complex organization.
Relevant experience working with and marketing to diverse populations.
Relevant work experience in event planning.
Relevant work experience marketing to and recruiting high school and community college students.
Relevant work experience marketing in a fund-raising campaign.
Relevant work experience in strategic communication campaign evaluation, data management, and data analysis.
Experience with graphic design, including proficiency in Adobe Creative Suite software.
Mastery of AP style.
COVID-19 Vaccine Information:
In accordance with Washington State Governor's Proclamation 21.14.2, as a condition of employment, you must be fully vaccinated or have an approved medical/religious accommodation by time of hire. People are considered fully vaccinated two weeks after receiving their last shot in a vaccine series. Full vaccination status or an approved accommodation will be verified prior to your first day of work. Should you not be fully vaccinated or have an approved medical/religious accommodation you will not be able to start employment with WSU. Information regarding vaccine verification and/or requesting a medical/religious accommodation is available at https://hrs.wsu.edu/covid-19/vax-verification/. Please contact HRS at [email protected] or 509-335-4521 if you have questions.
WSU is Washington's land-grant university with campuses located in Everett, Pullman, Spokane, Tri-Cities, and Vancouver. Additionally, research centers are located throughout the state, extension offices are located in every county in Washington, and online degree programs are offered worldwide. WSU employees promote academic excellence and innovative research that serves the state, nation, and world. With a focus on innovation, excellence, and accountability, continual enhancement of research and educational endeavors are at the core of WSU's strategic priorities.