Build Marketing Plans/Brand strategies for ARDx portfolio to meet overall financial objectives in short- and long-time.
Establishes partnerships with medical societies, key opinion leaders, and other stakeholders.
Launching new ARDx products successfully.
Develops strategy for uncovering market opportunities by establishing priorities and recommending a process for obtaining intelligence information.
MAIN RESPONSIBILITIES
Marketing planning, business development and new product launch initiatives and launch readiness, collaboration with commercial team to execute marketing plan that identifies metrics, targets, strategies, tactics, and budget to be utilized to meet corporate procedure growth objectives.
Conducts marketing presentations and follow-up activities to build market level awareness and adoption.
Develop and manage relationship with country KOLs as partners in professional education and delivering improved outcomes to patients
Oversees extensive market research and test market activities.
Establish key strategic partnerships across a wide range of stakeholders
Forecasts demand and participates in review of business forecasts for ARDx portfolio
Lead country or region in line of business learning and development: perform all country specific unique needs; eg... distributor network.
Supports the customer relationship.
Comply with Abbott policies, procedures on quality system & requirements for related responsibilities.
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Working experience in healthcare industry with preferably at least 3 years of marketing experiences in Diagnostics or Pharmaceutical companies.
Excellence in cross-functional collaboration, strong experiences of project management, new product launch.
Experienced in working with distribution partner or local spot dealers.
Conversant in English and Vietnamese.
Aggressive, willing to travel and ability to work under high pressure.
MINIMUM EDUCATION REQUIRED
University Degree in Pharmacists and Doctor preferable.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
