SUMMARYBuild Marketing Plans/Brand strategies for ARDx portfolio to meet overall financial objectives in short- and long-time.Establishes partnerships with medical societies, key opinion leaders, and other stakeholders.Launching new ARDx products successfully.Develops strategy for uncovering market opportunities by establishing priorities and recommending a process for obtaining intelligence information.MAIN RESPONSIBILITIESMarketing planning, business development and new product launch initiatives and launch readiness, collaboration with commercial team to execute marketing plan that identifies metrics, targets, strategies