The College of Staten Island seeks a Director of Communications and Marketing. As head of the Communications Department, the Director serves as the primary liaison to local, national and international media outlets. The Department's mission is to support and promote the College and the accomplishments of our students, faculty, staff, and alumni. The Department produces written communications, including press releases, newsletters, statements, talking points, opinion pieces, and a variety of college publications. Reporting to the Chief Institutional Advancement Officer, the Director collaborates closely with the President and the Executive Cabinet to document and share information with the community and plays an integral role in supporting the College???s relationships with community leaders and organizations. Working closely with these partners to stay current on strategic priorities, issues and policies, the Director manages the College's social media and specific web news pages to ensure content remains fresh and relevant; may advise faculty and staff on responding to media interview requests; and helps publicize and promote activities and initiatives that support recruitment, institutional branding, fundraising and marketing.
In addition to the CUNY Title Overview, the Director performs the following functions:
Develops and implements a five-year marketing and communications plan to raise public awareness and maximize the visibility of the College.
Works in collaboration with the Chief Institutional Advancement Officer and the Vice President for Economic Development, Continuing Studies, and Government Relations to Identify and engage corporate partners through sponsorships, special events and other cause-related marketing opportunities.
Responsible for representing College branding and content on College homepage based on best practices in coordination with the Department of Information Technology. Develops and manages the College's online outreach strategy and image.
Manages College news, events and content for the homepage of the College web site and other major communications vehicles, such as publications.
Oversees social media campaigns and branding efforts to refine and strengthen institutional identity.Responsible for tracking campaign performance through use of analytics tools.
Provides stakeholders with timely updates and performance measures to inform their campaign decisions. Assists stakeholders in implementing analytics-driven content improvements.
Bachelor's degree and eight years' related experience required.
Preferred qualifications include:
An advanced degree in marketing and communications or related public policy field.
Excellent oral, writing, editing, scripting and proofreading ability
Experience with the supervision of staff.
A high level of discretion, with excellent interpersonal skills and the ability to inspire trust and respect among colleagues and all internal and external partners
Demonstrated experience and success in managing and producing professional publications???both electronic and hard copy. Prior management of social media campaigns highly desired.
Experience in higher education, and in working with a variety of constituents, including marketing, public relations, and e-marketing firms.
-The ability to manage numerous tasks, work as part of a team, and function effectively in a fast-paced environment.
Photography, videography, and Web development skills preferred.
Prior experience working with Content Management Systems (ie. Wordpress, and Drupal). Experience working with Social Media Management Software: SMMS (ie. SproutSocial).
Commitment to the College of Staten Island???s and CUNY???s missions, goals, and objectives.
Availability to work evening and weekend hours if and as necessary.
CUNY TITLE OVERVIEW
Directs College communications and public relations efforts.
Establishes goals consistent with the College mission and works collaboratively with senior management to develop short- and long-range plans to further College outreach
Develops and maintains comprehensive press, public relations, and internal communications strategies
Represents the College to a variety of external and community organizations, establishing good working relationships and two-way communications on areas of common interest
Oversees College web site and other major communications vehicles, such as publications
Plans, organizes, and implements special events including conferences, receptions, and informational programs
Develops and implements campaigns to foster awareness of College activities and initiatives
Researches and develops speeches and other critical communications by senior management
Maintains media relationships and serves as spokesperson representing the College
Identifies and leverages opportunities to promote the visibility and reputation of the College.
Performs related duties as assigned.
Job Title Name: Communications and College Relations Director
Higher Education Officer
COMPENSATION AND BENEFITS
Salary commensurate with education and experience.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
HOW TO APPLY
To apply, please visit http://cuny.jobs/ and enter the Job ID# in the ???What??? section field. Candidates must attach a resume, cover letter, and three professional references (name, title, organization, and contact information) as one file.
**Candidates will be required to provide proof of being fully vaccinated against COVID-19 upon commencing employment. Exemption (medical or religious) requests to this requirement will be considered in accordance with applicable law. Being fully vaccinated is defined for this purpose as being at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. Final candidates must be fully vaccinated as of their first day of employment.
**Until further notice, this is a hybrid position, eligible to work remotely and work in the office.
May 22, 2022
JOB SEARCH CATEGORY
CUNY Job Posting: Managerial/Professional
EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
The College of Staten Island is one of the 11 senior colleges of the 25 colleges and institutions that comprise The City University of New York (CUNY). The three schools and two academic divisions of the College serve more than 13,000 students and offer a broad range of academic programs in the liberal arts and sciences, and in several professional areas. The College awards associate's, bachelor's, master's, certificates, professional doctorate degrees, and PhD degrees through The CUNY Graduate Center. CSI's internationally-recognized faculty passionately engages in scholarly and artistic activities, and together with a strong professional staff, provides transformational learning experiences both inside and outside the classroom for the diverse student body. The 204 acre park-like Willowbrook campus incorporates a residential component, and in 2017 the College expanded its institutional footprint and accessibility with the opening of the St. George location in the heart of Staten Island’s economic renaissance on the north shore of the Island. The College is a hub of intellectual and artistic activity, committed to its role as an anchor institution and community partner supporting economic impact and job creation in the greater Staten Island area.