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What you’ll be doing...
The Digital Marketing Activation Manager will develop strategies to be executed on Verizon.com and other digital properties to support products and strategic platforms. You would partner with internal stakeholder groups (i.e. Customer Experience Design, Device Marketing, Digital Operations, Product, GTM, Integrated Marketing, Legal) to develop an integrated strategy across all digital channels, and work with partners on the business and creative strategy side to see projects through to completion.There will be a strong focus on delivering a customer journey that provides a premium experience, driving sales, and furthering our brand narrative.
This position requires the ability to lead Verizon’s digital communications strategy, through briefs and strategy documents, in the development and execution of innovative and engaging customer experiences. You would own the development of the overarching Verizon narrative for the digital channels, furthering the Verizon value proposition and ensuring that it is accurately and effectively carried through the work. This could be in support of product launches, key products and services across all digital channels, and integrated campaigns. To succeed, you must make informed, quick decisions and have a solution-oriented approach to your work.
This position is responsible for alignment and integration with inter and cross channel teams, managing the ongoing communication with these stakeholders for applicable projects. Key partners include, but are not limited to other Marketing Activation channel teams (e.g. Retail), Integrated Marketing, GTM, Brand, Production, Customer Experience/Design, Digital Ops, Product and Device teams, IT, and their vendors. Additionally, collaboration with internal partners/integrated marketing is vital to ensure work remains consistent with other channels to reinforce the message and result in immediate customer action. You will need to balance when to lead creative development and be a part of a more integrated team, which will vary by project.
What we’re looking for...
You'll need to have:
Bachelor’s degree or four or more years of workexperience
Six plus years relevant work experience
Even better if you have one or more of the following:
Strong business acumen and critical/strategic thinking ability
Strong communication skills
Ability to think creatively
Willingness to juggle multiple priorities to meet deadlines in a dynamic environment
Demonstrated track record of executing programs and driving measurable results
Proven success in working in highly complex environments
Marketing communications or other creative experience with a focus on translated market knowledge/strategy into compelling stories and tools for sales channels
Demonstrated experience in developing/executing effective digital marketing programs
Experience in Project Managing across functional teams
Ability to work independently and make quick decisions
Ability to work in a team environment
Demonstrated skill of flexibility to respond to changing direction
Agency management experience
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
COVID-19 Vaccination Requirement
Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).