| Job Summary: | Reporting to the Engineering Management Graduate Program Director, this position will support our graduate program directors to expand the reach of our graduate programs. Currently, we have seven master's degrees and five graduate capstone certificate programs. This position will support and coordinate the marketing activities and strategy for these programs including website content, digital advertising, organic social media, promotion event coordination, and set goals and monitor performance to drive marketing investment decisions.
With nationally recognized online degree programs, short courses, certificate programs and curated peer learning offerings, the UW Madison Office of Interdisciplinary Professional Programs continues to be a pioneer in continuing education. Founded in 1949, we help working professionals learn the technical skills they need to do their jobs better and empower them with confidence and motivation to take their careers to the next level. https://interpro.wisc.edu/ |
| Responsibilities: | Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals. - 20% Develops, implements, and maintains strategic marketing plans based on research and established strategies
- 50% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
- 10% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
- 10% Coordinates, supports, and tracks corporate recruiting and conference events for InterPro
- 10% Support graduate program marketing budget: recommend and obtain approval for marketing purchases, utilize UW purchasing process and policies for advertising and event purchases
|
| Institutional Statement on Diversity: | Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion |
| Education: | Preferred
Bachelor's Degree |
| Qualifications: | Required:
Minimum 2 years marketing experience
Preferred:
-Marketing experience in education or engineering
-Proficiency with HTML, CSS, and website design software such as Adobe Dreamweaver and WordPress
-Familiarity with a CRM (customer relationship management) system such as SalesForce
-Adaptability; ability to thrive in a goal-oriented environment focused on innovation, growth, and change
-Excellent internal customer service; ability to tailor recommendations to program directors with unique engineering audiences (Data Analytics, Engineering Management, Engine Systems, Sustainable Systems, and more)
-Strong communication, project coordination, and collaboration skills |
| COVID-19 Considerations: | UW-Madison continues to follow necessary health and safety protocols to protect our campus from COVID-19. All employees remain subject to the COVID-19 Workplace Safety Policy: https://policy.wisc.edu/library/UW-5086. Please visit https://covidresponse.wisc.edu for the most up-to-date information. |
| Work Type: | Full Time: 100%
This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location. |
| Appointment Type, Duration: | Ongoing/Renewable |
| Salary: | Minimum $48,000 ANNUAL (12 months)
Depending on Qualifications
Employees in this role can expect generous benefits, including 5+ weeks of paid time off, participation in the Wisconsin Retirement System (WRS) pension plan, 403(b) and 457(b) retirement saving plans, health insurance, paid professional development opportunities, discounts, a hybrid flexible workplace environment, and more.
https://hr.wisc.edu/benefits/ |
| Additional Information: | Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment. |
| How to Apply: | To begin the application process, click on "Apply Now". Applicants must apply through job #256818 on the Jobs at UW website (www.jobs.wisc.edu) by submitting a cover letter and resume by the consideration date.
The search committee will review all application materials after the posted deadline. We will notify selected applicants to participate further in the selection process directly. References will be requested of final candidates. All applicants will be notified after the search is complete and a candidate has been selected. |
| Contact: | Hilary Stone
[email protected]
608-263-3646
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. ) |
