BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of Dec. 31, 2021, BNY Mellon had $46.7 trillion in assets under custody and/or administration, and $2.4 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).
BNY Mellon Marketing & Communications
It is an exciting time to join BNY Mellon Marketing & Communications. The function has embarked on a transformation to drive even stronger brand recognition and increased client loyalty to drive organic growth. We are creating a world-class organization, comprised of new strategies, people, processes and capabilities, integrated to deliver business results.
Role description and opportunities
BNY Mellon is a leading provider of data and analytics financial products and technology solutions to a large, diverse and global client base. We are also at the forefront of collaborating and investing in the development of new technologies and digital solutions. Scaling these and other new products is a core part of BNY Mellon's growth strategy.
The Digital Assets Marketing Manager is an instrumental new role in advancing new client and prospect opportunities and presenting BNY Mellon as a digital-first, technology-driven company. He/she will partner closely with senior leaders to drive the company's digital asset product positioning and go-to-market strategy through omnichannel programs that present BNY Mellon as a leader in innovative banking to our most strategic clients.
Define and manage the enterprise marketing strategy for digital asset products, including Digital Asset Custody, Execution, and Tokenization
Develop and deliver content strategy related to digital assets, including internal and external collateral such as white papers, podcasts, client-facing product documentation, press releases, etc.
Partner with marketing and communications colleagues to deliver value for business stakeholders in order to meet strategic business objectives by developing and executing campaign strategy
Build relationships with and coordinate internal and external stakeholders, including marketing and communications colleagues at strategic partner firms, in order to deliver on co-branded content and events
Perform required project management and administrative duties to complete required marketing activities, including metrics and KPI tracking
Responsible for the financial resources of the area, ensuring adherence to budget and management of expenses
Assume responsibility for the outcome of functional or business initiatives. Quickly and decisively takes action while mitigating risk
8-10 years of years of progressive demand generation experience in high-growth environments, preferably in the context of digital asset or fintechs
Agile approach to growth marketing and the ability to punch through ambiguity
High-functioning, proactive individual who can handle stressful situations. Effectively prioritizes multiple demands on their time. Transitions easily from day-to-day tasks to high profile, critical situations
Experience with B2B and B2C marketing programs
Highly analytical mind-set and attention to key metrics, including ability to run experiments and continuous testing in order to optimize performance
Experience working in a matrix organization with shared accountability and teams located in different geographies, with an appreciation of the requirements of a highly regulated financial institution
Outstanding written and oral communication skills; effective presentation skills
Commitment to excellence and hustle, balanced with a sense of humour
Bonus points for having a strong awareness of digital asset market landscape, both from digitally native and traditional financial service firms