1. Works with leadership to develop an online marketing strategy that fits with Press objectives. Participates in relevant staff meetings, including launches, marketing meetings and author/agent discussions, and contributes online marketing information and updates to executive reports, as needed.  2. Oversees all North American social media outreach, implementing online marketing campaigns for lead general interest frontlist, key backlist, and academic/course books.  3. Manages the production of multimedia content, including video, podcasts, online banner advertisements, and D2C email campaigns, and accompanying supervision of the work of graphic and web designers, student interns, printers, video producers and photographers, among others.  4. Manages and develops blog and podcast content