Associate Director of Marketing and Communications (Communications Generalist)
Indiana University Purdue University Indianapolis
Location: Bloomington, Indiana,
Internal Number: 300377
Special Instructions Summary
With your application, please submit a portfolio with 3-5 works that showcase your communication and marketing skills. If needed, you may email links to online works to [email protected] . Within the email, please provide your full name and reference job opening # 300377."
INTERNATIONAL AFFAIRS (UA-INTP-IUBLA)
About the Office of the Vice President for International Affairs (OVPIA)
The Vice President for International Affairs and the teams of staff in OVPIA's offices are the stewards of international activity across all campuses of Indiana University. We provide strategic leadership and advocacy for all international programs and projects and coordinate the resources necessary to sustain their growth. Our goal is to enable as many students, faculty, and staff as possible to pursue international and intercultural knowledge and experiences and to become engaged global citizens.
Within OVPIA, the Office of Marketing and Communications increases the visibility of IU's global engagement and effectively communicates its value to all the university's constituencies. We develop clear and compelling messaging regarding the scope, impact, and value of IU's global engagement, supporting the university's internal and external communications strategy to promote IU's leadership in global research and education. As the central communications office for OVPIA, we cover university-wide international affairs activities with a focus on curriculum internationalization, international partnerships, institutional development, international alumni, advancement, and the Global Gateway network. OVPIA is also dedicated to promoting and engaging with the UN Sustainable Development Goals, which provides an essential perspective for inherently global issues and is part of a broader, international approach to learning that challenges and empowers students, and creates new skills, values, and attitudes.
The Associate Director of Marketing and Communications is responsible for a range of communications and marketing strategies for OVPIA. They serve as lead designer and will execute a strategic marketing and communications plan to promote the value of IU's global engagement university wide. This position will work independently on progressively more complex assignments, as well as collaboratively as a member of cross-functional project teams.
Works closely with the directors and staff of OVPIA units as a partner on a variety of communications and marketing initiatives, which includes gathering quality assets, developing engaging content, and delivering it across a variety of channels like email, websites, social media, reports, newsletters, print, calendar listings, and other outlets as appropriate.
Provides leadership in the conceptualization and development of news stories, features, graphic images, videos, and other multi-media content. Designs communication and promotional concepts that deliver high quality consistent messaging with IU brand identity.
Provides high-level analytical assistance and advises on the appropriate marketing mix to promote OVPIA events, activities, initiatives, and other VP priorities.
Hires and supervises media student interns; provides direction, distributes assignments relating to photography, videography, storytelling, and design production. Ensures project expectations and deadlines are met.
Independently creates basic and complex communications for print and e-distribution on behalf of department or functional area within department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external.
Responds to inquiries and requests and explains policies, procedures, and context of communications.
Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs.
Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.
Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.
Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences.
Bachelor's degree in communications, journalism, English, public relations, or related field
2 years in relevant field
Combinations of related education and experience may be considered
Proficient communication skills
Maintains a high degree of professionalism
Demonstrates time management and priority setting skills
Demonstrates a high commitment to quality
Possesses flexibility to work in a fast paced, dynamic environment
Seeks to acquire knowledge in area of specialty
Highly thorough and dependable
Demonstrates a high level of accuracy, even under pressure
Experience managing social media channels for business purposes
Capable of leading a small team of student workers
Enthusiastic about global engagement and intercultural experiences
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
This position is eligible to work a hybrid schedule (mix between remote or in-person work). Occasional local travel will be required for special events. All remote work arrangements are subject to change based on university policy and business needs.
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page .
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at [email protected] or by visiting IUPD.
About Indiana University Purdue University Indianapolis
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.