Position Summary:

Bennett Day School is seeking a driven, detail-oriented content marketing intern to support a rapidly growing community. The content marketing intern will update existing material, generate novel work, and identify new ways to reach prospective students and families. This position reports directly to the Marketing Manager.

To be successful in this role, you should have experience with writing and editing, digital publishing, and generating traffic and leads for new business. Experience in K12 education, ed tech, or a related field is beneficial. Please share samples of your work (portfolio or links to published articles) along with your application.

Job Specifications

• Research industry-related topics
• Prepare well-structured blog articles and press releases using digital publishing platforms
• Interview community members and industry experts to develop new content
• Design blog graphics and/or create video content to accompany written pieces 
• Edit and proofread written pieces before publication
• Conduct keyword research and use SEO guidelines to optimize content
• Promote content on social networks and monitor engagement (e.g. comments and shares)
• Identify customers’ needs and recommend new topics
• Measure web traffic to content (e.g. conversion and bounce rates)
• Hours: ~10-15 hours/week
• Anticipated start date: June 1, 2022
• Anticipated end date: September 1, 2022 with possibility to extend longer