Marketing Manager at Stanford Technology Ventures Program
Location: Stanford, California
Internal Number: 93083
Stanford Engineering has been at the forefront of innovation for nearly a century, creating pivotal technologies that have transformed the worlds of information technology, communications, health care, energy, business and beyond. Our faculty and students are creative risk-takers who pursue excellence across a breadth of disciplines. Our alumni include some of the world's most successful leaders in technology and business. Our staff are critical to enabling Stanford Engineering to accomplish its mission: seeking solutions to some of the world's most urgent challenges and educating leaders who will make the world a better place through the power of engineering principles, techniques, and systems.
The Stanford Technology Ventures Program (STVP, stvp.stanford.edu), in the Department of Management Science and Engineering, is Stanford Engineering's entrepreneurial leadership center. We empower entrepreneurs to become global citizens who create and scale responsible innovations.
Our vision is anchored on three strategic focus areas:
Advancing and disseminating ground-breaking research on technology entrepreneurship and innovation
Accelerating the teaching and learning of responsible entrepreneurial leadership at Stanford University
Activating and enriching communities of entrepreneurs around the world
We imagine a future where our work helps to embed equity and ethics into entrepreneurship and innovation and where entrepreneurs help all of us to thrive. We believe that bringing this idea into reality will depend on diverse perspectives and an inclusive culture.
Reporting to STVP's Managing Director, the Marketing Manager is responsible for lifting brand awareness and growing product use of STVP's core products including the popular Entrepreneurial Thought Leaders Series (etl.stanford.edu), the Principled Entrepreneurial Action & Knowledge (PEAK) project focused on ethics in entrepreneurship, and more. This person will drive the marketing and digital strategy, development, maintenance, and optimization for STVP products, user experiences, and multi-channel marketing campaigns.
This role will bring a vital bridge between the STVP's primary audience (students) and the talent fueling STVP's products (STVP affiliated faculty and insights). The Marketing Manager will get to know and understand both audiences deeply. This role will effectively communicate STVP's value to end-users by providing students at Stanford and entrepreneurial communities around the world with valuable and engaging learning experiences when and how they want it.
This person will be a key strategy partner in helping to share STVP's overall strategy and core activities/products. This person will shape and lead the magnification of STVP products via digital experiences and marketing campaigns. They will work collaboratively with STVP's Head of Content to generate and deliver content and user experiences with accessible language and vibrant storytelling. This role will lead STVP's work on website development and maintenance, 3rd party platform and social media strategy for a multi-year growth plan focused on increasing brand awareness, product engagement, and fundamentally re-defining the way entrepreneurs are trained and how they lead.
This role will utilize user research, surveys, and data to drive decision making with STVP leadership and the team. They will have budget oversight for paid marketing and vendor budget, including for web development, paid social media, and other projects. Working with vendors, freelancers, and STVP staff who specialize in writing, editing, design, and multimedia, this role will help inform, shape, and create content and marketing materials.
STVP is a small, high impact, and highly collaborative team. The Marketing Manager will engage in creative, strategic, and generative collaboration to develop and improve activities with the core STVP team and affiliated faculty.
The ideal candidate is:
strategic and creative
a big picture thinker able to package a core idea across various mediums, audiences, and packages
passionate about creating moving and accessible digital experiences
resourceful in seeking out information, finding solutions
a clear and diplomatic communicator
able to navigate ambiguity
a proactive collaborator with multiple stakeholder groups
The Marketing Manager will be key in helping to deliver on STVP's mission. We empower entrepreneurs to become global citizens who create and scale responsible innovations.
This is a 2-year fixed-term position with the opportunity for renewal.
Execute product/ program plan definition, and detailed rollout schedule, including collaboration with internal stakeholders.
Collaborate with marketing team to develop and execute a marketing plan, assessing, and revising as necessary to meet goals.
Implement conversion strategy to meet product/program goals.
Deliver an experience that leads to high customer satisfaction and advocacy for the Program.
Conduct analysis and make recommendations regarding the direction of the program or product.
Coordinate with vendors and consultants on specific programs.
Actively participates in efforts to improve processes, programs, and business across the department.
Minimum Education and Experience Required
Bachelor's degree and three years of relevant experience or a combination of education and relevant experience.
Frequently sit, perform desk-based computer tasks, grasp lightly/fine manipulation and lift/carry/push/pull objects that weigh up to 10 pounds.
Occasionally stand/walk, write by hand, twist/bend/stoop/squat and lift/carry/push/pull objects that weigh up to 20 pounds.
Rarely use a telephone, kneel, crawl, climb ladders, reach/work above shoulder, grasp forcefully.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
May be exposed to extreme hot and cold temperatures, be exposed to high voltage electricity, radiation or electromagnetic fields, lasers, noise > 80dB TWA, allergens/biohazards/chemicals /asbestos, or heavy metals or work on roofs at heights greater than 10 ft.
Travel locally and cross-university.
When conducting university business, must comply with the California Vehicle Code and Stanford University driving requirements.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
Why Stanford is for You
Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission are our diverse and dedicated 17,000 staff members. We seek talent driven to impact the future of our legacy. Our culture and unique perksempower you with:
Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
A healthier you. Climb our rock wall or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
Discovery and fun. Stroll through historic sculptures, trails, and museums.
*The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
*Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Why work at Stanford?Stanford University has changed the world, over and over again.We are one of Silicon Valley's largest employers - and also one of the most unique. Our mission is to educate future leaders and promote interdisciplinary, world-class research and teaching. This passion makes Stanford an intensely creative, rewarding, and challenging place to work. At the same time, our traditions of respect and collaboration sustain a humane, supportive environment in which to pursue your life and your career.At Stanford you'll work with bright, diverse, dedicated people. You'll find encouragement to learn and grow. You'll enjoy excellent benefits and an outstanding environment. How will it change you?