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Marketing Coordinator (Journey)
Support the Senior Director for Integrated Marketing Communications in establishing and evaluating an annual integrated marketing communications plan for the University’s brand. This includes but is not limited to the analysis of the competitive landscape and target audience, collection of qualitative and quantitative data, establishment and execution of marketing goals that relate to the University’s strategic plan, media buying (advertising), and creative development of campaign assets.For event/sponsorship activations, develop marketing plans aligned with the integrated marketing communications plan and lead the creative development of assets including but not limited to writing copy. Collaborate with photography, videography, design, content curators, mobile app, public


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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