Director of Strategic Communications and Marketing
de Toledo High School
Location: West Hills, California
Type: Full Time
Required Education: 4 Year Degree
In collaboration with the Head of School, the Development Director, and Director of Admissions, this position will lead, plan, direct and implement overall strategies for all communications and marketing on behalf of dTHS in order to advance its brand and articulate clear messaging to internal and external constituencies. The primary objective of the Director of Strategic Communications and Marketing is to communicate a compelling story about dTHS. The Director will oversee and actively participate in the creation, design, budget and production of all publications, marketing and advertising from print to digital and social media outlets, as well as promotional activities of dTHS.
Implement communications strategies and plans that advance and drive increased engagement with prospective and current constituencies including but not limited to prospective families and donors.
Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities, and events at the school and among professional and volunteer leadership.
Ensure brand consistency across all stakeholders in all communications.
Creation and maintenance of website, online campaigns, email marketing, and social media.
Design, create and manage all advertising campaigns
Manage and oversee the Marketing Manager as well as the Photography Coordinator to ensure an efficient work environment.
Oversee Communications and Marketing department budget including bidding out production of materials when appropriate to outside vendors.
Ensure continuity of the school’s brand and logo across all communication platforms and all campus signage.
Create and execute graphic design for all publications and serve as in-house graphic designer for all communications, printed and digital.
Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies.
Staff the Board Communications and Marketing Committee.
Participate actively in the work and success of the senior leadership team and provide support for school events and administrative jobs as requested.
Oversee and implement Media Relations.
Handle requests for information, pictures, content and other items from internal & external sources.
Qualifications & Requirements
A. in business, marketing, communications, or an equivalent combination of education, training and expertise. Master’s Degree preferred.
Individual must possess a minimum of 8-10 ten years combined senior management and communications experience, preferably in a Jewish day, independent school, or nonprofit organization.
Experience must include strategic planning, communications planning and management, marketing, and media relations.
Strong communicator in all communication forms.
Excellent written, presentation, oral communications, and interpersonal skills.
Strong leadership skills; able to motivate and influence others.
Experience working with G-Suite and Google Analytics.
Graphic design skills.
Experience working with various graphic design programs.
Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, and Acrobat
Experience working on social media platforms, specifically Facebook, Instagram, and Twitter.
Knowledge of Blackbaud.
Able to think creatively and strategically.
Have excellent judgment.
Able to work in a dynamic, fast-paced changing environment.
Knowledge of Jewish education, values, culture, and community partner organizations.
Able to work in pursuit of school mission.
Able to work with diverse populations including colleagues, board members, students, parents, grandparents, community members, alumni students and parents.
Extreme flexibility and able to work collaboratively with diverse people.
Self-motivated multi-tasker able to manage numerous simultaneous projects.
All employees are required to be fully vaccinated for COVID-19 before beginning employment and to submit to COVID-19 testing as required.
Qualified candidates regardless of faith are encouraged to apply. Submit a cover letter, resume, 2 writing samples, and 2 marketing pieces.
Founded in 2002, de Toledo High School (formerly New Community Jewish High School) is an independent Jewish community high school located in West Hills, CA. It is a vibrant and academically rigorous school community where intellectual imagination and ethical action are inseparable. We seek to shape students into persons of character who will be respectful, knowledgeable and collaborative leaders who conduct themselves in accordance with ethical standards. At dTHS, every student may strive to be both an A+ student and an A+ human being.
Our mission is to raise a new generation of Jewish leaders for whom Jewish values and tradition shape and guide their vision and for whom knowledge creates possibilities for moral action, good character and shalom.
For more information, please visit www.dths.org.
Qualified candidates, regardless of faith, are encouraged to apply.