Vice President Marketing, Communications and Digital
Beacon Health System
Location: South Bend, Indiana
Type: Full Time
Health Care System
Internal Number: N15026
Beacon Health System, based in South Bend, Indiana has retained WittKieffer to assist in the search for an experienced marketing professional to serve as the next Vice President Marketing, Communications and Digital. The VP will lead marketing, internal and external communication strategies and will also be charged with driving an innovative digital transformation that enables Beacon to drive growth, business innovation along with consumer acquisition and retention.
Headquartered in South Bend, Indiana, with more than 7,500 associates throughout the region, Beacon Health System is a leader in comprehensive, integrated services. The not-for-profit provides care through 74 locations across five counties and includes 8 hospitals totaling 774 in-patient beds system –wide along with over 1,000 employed providers. The hospitals in include Beacon Children’s Hospital, Beacon Granger Hospital, Community Hospital of Bremen, Elkhart General Hospital, Epworth Hospital, Three Rivers Hospital, and Memorial Hospital of South Bend, and Franciscan Beacon Hospital, a joint venture hospital.
The next VP will be responsible for the leadership of all marketing, branding, communications and digital transformation for Beacon. The role includes the following functional areas: Advertising, Publications, Corporate and Internal Communications, Creative Services, Web Strategy, News Media, Social Media Strategy, and Digital Marketing and Digital Transformation efforts. This next leader will report directly to the Chief Strategy and Growth Officer, and will play a critical role in addressing the overall direction and messaging of BHS's services while serving in a highly visible internal and external capacity. This essential leadership role requires a leader who is an outstanding communicator, results-oriented, data savvy, quality driven, responsive, and creative. BHS seeks a collaborative, mission-driven, and skilled leader with senior level experience.
Confidential inquiries, nominations and expressions of interest can be submitted to the WittKieffer Candidate Portal by clicking here. For additional questions, please contact the consultants supporting this search, Adriane Willig and Donna Padilla through the office of Taeler Kaufmann, preferably via email at [email protected] or (630)-575-6157.